# Directive Video Apps Sup is an App That Gamifies the Experience of Sharing Videos with Friends By Laura McQuarrie | Published 2014-12-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sup References: [techcrunch](http://techcrunch.com/2014/08/07/sup-app/) & [supwithu](http://www.supwithu.com/) Described as "the [Snapchat](https://www.trendhunter.com/trends/director-mode) of video," Sup is an app that lets you show your friends what's going on around you in 10-second video clips. However, a fun twist to the [video-sharing app](https://www.trendhunter.com/trends/stik-app) is that it turns the experience into a game, where video recipients become involved as the directors of what they want to see more of. For example, the app lets you tell a friend where it is you want them to walk, turn or what emoji you would like them to emote. Sup's co-founder and product designer Anthony Cafaro describes that "At first we thought we were a video company, and then we realized we were a teleportation company." This is true in the sense that the Sup app uses interactivity to get video watchers involved in the video process, rather than being [passive participants of an exchange](https://www.trendhunter.com/trends/videosupport-api). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Gamified Video Sharing:** The trend for video apps that use gamification to encourage user engagement. - **Interactive Video Experiences:** The rise of video apps that encourage interactivity and collaboration between users. - **Teleportation Through Video:** The trend for video apps that enable users to feel more present and immersed in the experiences being shared. ### Industries Being Reshaped - **Social Media:** The social media industry can benefit from incorporating gamification and interactivity into video-sharing apps to enhance user engagement. - **Marketing and Advertising:** Ad campaigns can be built around video-sharing apps that encourage user-generated content and interactive experiences. - **Tourism and Travel:** Tourism and travel companies can use video-sharing apps to create immersive experiences for potential customers, showcasing destinations and activities in an engaging and interactive way. ## Related on Trend Hunter - [Web3 Social Gaming Apps](https://www.trendhunter.com/trends/super-snappy.md) - [Social Vlogging Apps](https://www.trendhunter.com/trends/vlogging-app.md) - [Creator-Focused Video Editing Apps](https://www.trendhunter.com/trends/story-studio.md) - [Mobile Video Editing Features](https://www.trendhunter.com/trends/director-mode.md) - [Interactive Movie-Making Apps](https://www.trendhunter.com/trends/moviemaking-app.md) - [Effortlessly Beautified Screenshots](https://www.trendhunter.com/trends/supasnap.md) - [Nostalgic Looping Video Apps](https://www.trendhunter.com/trends/divine-app.md) - [Faceless Video Creation Tools](https://www.trendhunter.com/trends/super-shorts.md) - [Interactive AR Experiences](https://www.trendhunter.com/trends/sendit-app.md)