# Radiant Sun Protection Serums Introducing Suntouchable! Whoa Glow SPF 30 By Grace Mahas | Published 2023-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/suntouchable-whoa-glow-spf-30-1 References: [elfcosmetics](https://www.elfcosmetics.com/en_CA/suntouchable-whoa-glow-spf-30/57277UP.html?gclid=Cj0KCQjwho-lBhC_ARIsAMpgMociBTkCa-wFHliuuyjuiYQrDCfF9nIFyrUtZWLcBEFxOottBXJSoi4aAo3KEALw_wcB&gclsrc=aw.ds) e.l.f. [SKIN](https://www.trendhunter.com/trends/sunhinged) & e.l.f. Cosmetics have teamed up to introduce a game-changing lineup of sun protection products that redefine your skincare regimen. Sunscreen and primer unite in a revolutionary product - Suntouchable! Whoa Glow SPF 30. Crafted by e.l.f. SKIN & e.l.f. Cosmetics, this [lightweight hybrid](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen) not only offers broad-spectrum chemical SPF 30 protection but also primes your skin for enduring makeup wear. What's more, it imparts a natural, radiant glow with a hint of peach-tone shimmer. The formula is more than just a shield; it's a skin-loving potion. Non-greasy, soothing, and hydrating, it's infused with ingredients like aloe, hyaluronic acid, and squalane. Experience the magic of Suntouchable! Whoa Glow SPF 30, available in-store or online at [Shoppers Drug Mart](https://www.trendhunter.com/trends/holy-hydration-face-cream-spf-30) and elfcosmetics.com. Elevate your sun protection game with a touch of radiance. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 65% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Game-changing Sun Protection:** e.l.f. SKIN & e.l.f. Cosmetics introduce a revolutionary sun protection product that combines sunscreen and primer. - **Hybrid Skincare Products:** The new sun protection serum from e.l.f. SKIN & e.l.f. Cosmetics merges the benefits of SPF 30 sunscreen and a primer, creating a multi-purpose product. - **Radiant Glow Formulas:** The Suntouchable! Whoa Glow SPF 30 serum imparts a natural, radiant glow with a hint of peach-tone shimmer while providing sun protection. ### Sectors Adopting This - **Skincare:** The skincare industry can explore the potential for creating more innovative hybrid products that offer sun protection and other skincare benefits. - **Cosmetics:** The cosmetics industry can develop new product formulations that combine sun protection and makeup priming for a more convenient and effective beauty routine. - **Retail:** The retail industry can benefit from offering game-changing sun protection products like Suntouchable! Whoa Glow SPF 30, attracting customers seeking multi-purpose skincare solutions. ## Related on Trend Hunter - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Radiance-Boosting SPF Serums](https://www.trendhunter.com/trends/ultra-violette-1.md) - [SPF-Infused Lip Glosses](https://www.trendhunter.com/trends/sun-boss-gloss.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Broad-Spectrum Glow Oils](https://www.trendhunter.com/trends/rr-sun-elixir.md)