# Video Game Refreshment Campaigns The Suntory x Super Mario Campaign is Playful By Michael Hemsworth | Published 2024-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/suntory-x-super-mario References: [soranews24](https://soranews24.com/2024/04/26/suntory-x-super-mario-collaboration-creates-a-clever-way-to-transform-into-mario) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000624.000027480.html)  The [Suntory](https://www.trendhunter.com/trends/boss-coffee-legend-of-coffees-origin) x Super Mario campaign has been launched by the brand in collaboration with [Nintendo](https://www.trendhunter.com/trends/mac-cheese-x-nintendo) in Japan as a way to provide lucky fans with the chance to win some original merchandise. The campaign includes the Mario Transformation Set that includes a Mario-inspired hat and a faux mustache that clips onto the top of any Suntory drink bottle. This will transform the consumer into the character whenever they take a sip as a touch of whimsical cosplay. The campaign also includes a Mystery Block cooler bag on wheels and a Super Mushroom Ice Pack. The Suntory x Super Mario campaign is running from April 22 to May 13, 2024 with lucky winners set to receive their merch in late-June. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 50% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Merchandise Collaborations:** Exploring creative partnerships to offer unique merchandise experiences for consumers. - **Cosplay Beverage Accessories:** Integrating novelty accessories with beverage products to enhance consumer engagement. - **Themed Promotional Campaigns:** Utilizing iconic characters to create playful and interactive marketing strategies. ### Where This Applies - **Beverage:** Innovating packaging and promotion strategies to enhance brand loyalty and consumer experiences. - **Gaming:** Leveraging popular gaming characters to drive consumer engagement and cultivate brand fandom. - **Retail:** Exploring the integration of unique merchandise offerings to attract and retain customers. ## Related on Trend Hunter - [Video Game-Based Prize Packages](https://www.trendhunter.com/trends/mac-cheese-x-nintendo.md) - [Expansive Gamer Treat Menus](https://www.trendhunter.com/trends/baskinrobbins-super-mario-menu.md) - [Video Game Ice Creams](https://www.trendhunter.com/trends/super-mario-x-baskinrobbins.md) - [Space Adventure Film Beverages](https://www.trendhunter.com/trends/bubly-x-the-super-mario.md) - [Video Game Travel Merchandise](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items.md) - [Video Game-Inspired Homewares](https://www.trendhunter.com/trends/super-mario-home-adventure-life.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Video Game-Themed Canned Coffees](https://www.trendhunter.com/trends/boss-coffee-legend-of-coffees-origin.md) - [Game-Themed Noodle Launches](https://www.trendhunter.com/trends/super-mario-powerup-shapes.md)