# Canned Malt Whisky Cocktails Suntory Premium Highball Yamazaki is a New Canned Cocktail By Katherine Pendrill | Published 2024-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/suntory-premium-highball-yamazaki References: [soranews24](https://soranews24.com/2024/10/11/suntorys-famous-yamazaki-whisky-returns-to-canned-cocktails-with-new-highball-version/)  Suntory, one of Japan’s top whisky makers, is now offering a new way to enjoy its premium spirits with the debut of its new [Suntory Premium Highball Yamazaki](https://www.trendhunter.com/trends/suntory-premium-highball-hakushu). While most canned cocktails are made with lower-end, cost-effective spirits, the new Suntory Premium Highball Yamazaki is actually produced with some of the finest whiskey in Japan. The new canned highball cocktail is made with Suntory’s prized [single malt Yamazaki whisky](https://www.trendhunter.com/trends/single-malt-cocktails), which is produced at the Yamazaki distillery in Osaka. In fact, the Yamazaki distillery was among Japan’s first malt whisky distilleries. With an alcohol content of 9% and a rich, strong flavor profile, the Suntory Premium Highball Yamazaki cocktail is certainly a more high-end option for those choosing a [canned alcoholic beverage](https://www.trendhunter.com/trends/fullstrength-cocktails). Image Credit: PR Times; Suntory ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 65% | Activity: 76% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium Ready-to-drink Cocktails:** Consumers are increasingly seeking out high-quality ready-to-drink options that feature premium ingredients, elevating the canned beverage experience. - **Luxury Canned Alcohol:** The rise of luxury canned alcoholic beverages aims to attract discerning drinkers looking for convenience without compromising on taste and quality. - **Craft Spirits in Convenience Format:** The inclusion of craft spirits in ready-to-drink cans showcases a shift towards providing artisanal quality in a portable and convenient format for on-the-go connoisseurs. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of premium ready-to-drink cocktails by introducing more high-end options into the market. - **Alcoholic Drinks Industry:** The alcoholic drinks industry is seeing a transformation with manufacturers blending luxury elements into traditionally casual formats like canned drinks. - **Craft Distilling Industry:** The craft distilling industry is expanding its reach by packaging its high-quality spirits into convenient, ready-to-drink formats that cater to modern consumer needs. ## Related on Trend Hunter - [Celebratory Canned Whiskey Cocktails](https://www.trendhunter.com/trends/suntory-premium-highball-hakushu.md) - [Ready-to-Drink Whiskey Cocktails](https://www.trendhunter.com/trends/suntory-world-whisky-ao-highball.md) - [Whisky Hard Seltzers](https://www.trendhunter.com/trends/flaviars-haiball.md) - [Refreshing Whisky Cocktails](https://www.trendhunter.com/trends/whitebox-whisky-highball.md) - [Deluxe Distillery Anniversary Spirits](https://www.trendhunter.com/trends/house-of-suntory-whiskies.md) - [Japanese-Style Bottled Cocktails](https://www.trendhunter.com/trends/on-the-rocks-x-house-of-suntory.md) - [Full-Strength RTD Whiskey Cocktails](https://www.trendhunter.com/trends/rod-hammers-slo-stills.md) - [Smoky Limited-Edition Whiskeys](https://www.trendhunter.com/trends/japanese-singlemalt-whisky.md) - [Japanese Heritage Canned Cocktails](https://www.trendhunter.com/trends/196-canned-cocktails.md)