# Celebratory Canned Whiskey Cocktails The Suntory Premium Highball Hakushu is a Japan-Only Drink By Michael Hemsworth | Published 2023-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/suntory-premium-highball-hakushu References: [hiconsumption](https://hiconsumption.com/suntory-premium-highball-hakushu-canned-cocktail/) & [house.suntory](https://house.suntory.com/products)  The [Suntory](https://www.trendhunter.com/trends/suntory-premium-highball-yamazaki) Premium Highball Hakushu canned cocktail is a celebratory refreshment crafted with the brand's 100th anniversary in mind to offer consumers a decidedly flavorful option to enjoy. The cocktail is a Japan-only offering that's crafted with Hakushu single malt whiskey along with soda and a touch of lemon spirit. What's created is a decidedly flavorful cocktail perfect for enjoyment at anytime. The Suntory Premium Highball Hakushu canned cocktail takes an unexpected approach by incorporating a high-end spirit into a [premixed cocktail](https://www.trendhunter.com/trends/bartender-spotlight-cocktails), but is reported to deliver exceptional flavor as a result. The canned cocktail is set to arrive in Japan in June and showcases the continued popularity of [Japanese whiskey](https://www.trendhunter.com/trends/suntory-whisky-toki-black) to provide discerning drinkers an alternative option to try out. Image Credit: Suntory ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 43% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Cocktail Innovation:** Opportunity for beverage companies to create unique, pre-mixed cocktails with premium spirits, catering to convenience and taste. - **Japanese Whiskey Popularity:** Opportunity for whiskey and spirits companies to offer unique Japan-only brands, targeting the growing global demand for Japanese whiskey. - **Celebratory Spirits:** Opportunity for beverage companies to create special edition celebratory spirits and beverages, catering to seasonal or milestone events. ### Where This Applies - **Beverage Industry:** High-end spirits and beverage companies can create a range of new products to cater to the changing tastes of consumers who seek convenience and quality in pre-mixed canned cocktails. - **Whiskey Industry:** Whiskey industry players can focus on creating unique Japan-only brands to cater to the increasing global demand for Japanese whiskey. - **Celebratory Events Industry:** Beverage companies can offer special edition spirits created for seasonal events, targeting consumers seeking celebratory, high-quality products. ## Related on Trend Hunter - [Canned Malt Whisky Cocktails](https://www.trendhunter.com/trends/suntory-premium-highball-yamazaki.md) - [Ready-to-Drink Whiskey Cocktails](https://www.trendhunter.com/trends/suntory-world-whisky-ao-highball.md) - [Whisky Hard Seltzers](https://www.trendhunter.com/trends/flaviars-haiball.md) - [Refreshing Whisky Cocktails](https://www.trendhunter.com/trends/whitebox-whisky-highball.md) - [Deluxe Distillery Anniversary Spirits](https://www.trendhunter.com/trends/house-of-suntory-whiskies.md) - [Golden Canned Shochu Cocktails](https://www.trendhunter.com/trends/iyoshi-cola-sour.md) - [Japanese Heritage Canned Cocktails](https://www.trendhunter.com/trends/196-canned-cocktails.md) - [Japanese-Style Bottled Cocktails](https://www.trendhunter.com/trends/on-the-rocks-x-house-of-suntory.md) - [Smoky Limited-Edition Whiskeys](https://www.trendhunter.com/trends/japanese-singlemalt-whisky.md)