# Cherry Blossom-Inspired Whiskey Suntory Hibiki Whiskey Arrives in the 'Blossom Harmony' Flavor By Ell Smith | Published 2021-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/suntory-hibiki-whiskey References: [hypebae](https://hypebae.com/2021/1/suntory-hibiki-japanese-whisky-cherry-blossom-harmony-sakura-alcohol-beverage-price-release-date) & [whisky.suntory](https://whisky.suntory.com/en/na/products/hibiki/sku) [Cherry Blossom season](https://www.trendhunter.com/trends/lifeway-kefir-sakura-cherry-blossom) is approaching, prompting [Suntory's](https://www.trendhunter.com/trends/tsukuriwake) Hibiki whisky to receive a floral makeover. To mark the symbolic celebration, the brand opted to soak its signature blend in barrels of cherry, resulting in a sweet and [floral flavor profile](https://www.trendhunter.com/trends/fielden-hazybower) that's perfect for the season. Moreover, this move marks the first Hibiki to be aged in sakura wood. As a result of its production process, the whisky smells like the cherry barrel it was aged in, offering a completely new twist on an iconic beverage.The exciting limited-edition release it sure to entice consumers, offering a unique way to commemorate one of the most anticipated seasonal events. To finish off the exciting launch, the whisky arrives in an exclusive themed box. Image Credit: Suntory ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Floral Beverages:** The trend of infusing floral scents and flavors in alcoholic and non-alcoholic drinks to provide a unique sensory experience and appeal to consumers looking for something new. - **Limited-edition Releases:** The trend of releasing limited-edition products and packaging to create excitement and urgency among consumers, encouraging them to make a purchase. - **Barrel-aged Innovations:** The trend of experimenting with new barrel-aging techniques to produce unique and flavorful beverages that can attract customers seeking new tastes and experiences. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for distilleries to experiment with new flavors and production techniques to create unique and exciting spirits that cater to changing tastes and preferences. - **Packaging:** Opportunity for packaging companies to create exclusive and themed boxes that can add value and increase the perceived importance of limited-edition releases, providing consumers with an added layer of enjoyment. - **Tourism:** Opportunity for tourism companies to create seasonal experiences centered around floral-themed drinks, such as guided tours of cherry blossom festivals and tastings of limited edition floral beverages, appealing to consumers who want immersive and Instagrammable experiences. ## Related on Trend Hunter - [Cherry Blossom-Inspired Whiskies](https://www.trendhunter.com/trends/grand-yozakura.md) - [Sakura-Finished Japanese Whiskys](https://www.trendhunter.com/trends/milestone-beverages.md) - [Cherry Blossom Liqueurs](https://www.trendhunter.com/trends/cherry-blossom-liqueur.md) - [Cherry Blossom Shochus](https://www.trendhunter.com/trends/hana-label.md) - [Limited-Edition Single-Malt Scotch Whiskies](https://www.trendhunter.com/trends/singlemalt-scotch-whisky.md) - [Floral Japanese Gins](https://www.trendhunter.com/trends/roku-sakura-bloom-edition.md) - [Smoky Limited-Edition Whiskeys](https://www.trendhunter.com/trends/japanese-singlemalt-whisky.md) - [Deluxe Distillery Anniversary Spirits](https://www.trendhunter.com/trends/house-of-suntory-whiskies.md) - [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md)