# Lightly Refreshing Bottled Coffees Suntory Craft Boss Brown Iced Coffee Has Less Sugar and Milk By Michael Hemsworth | Published 2018-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/suntory-craft-boss References: [foodbev](https://www.foodbev.com/news/suntory-boosts-craft-boss-iced-coffee-line-brown-variant/) & [suntory](https://www.suntory.com/softdrink/index.html) The [Suntory](https://www.trendhunter.com/trends/boss-coffee-legend-of-coffees-origin) Craft Boss Brown Iced Coffee comes as the brand's latest beverage release that will provide consumers with a refreshing drink that is light and stimulating. The drink has been created on the basis of black coffee that has been mixed with just a touch of milk and sweetener, and will likely be enjoyed by those who find some varieties too rich and others too bitter. The beverage will launch in Japan on June 19 at a low-cost of 170 yen, which makes it highly accessible by consumers of all ranges. The Suntory Craft Boss Brown Iced Coffee speaks to the increasingly expanding [coffee product market](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew) as consumers seek out new ways to maintain their energy level throughout the day. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Bottled Coffee:** Opportunity for brands to tap into the growing consumer demand for healthier and less sweet coffee options. - **Light and Refreshing Coffee:** Creates potential for new coffee varieties and products that cater to consumers seeking a more enjoyable and subtle coffee experience. - **Accessible Specialty Coffee:** Brands can explore the potential of making high-quality coffee more accessible to consumers by offering low-cost options with simplistic yet appealing flavors. ### Sectors Adopting This - **Beverage Industry:** Opportunity for both small and large brands to innovate within the coffee industry with their own unique take on this growing market. - **Health Food Industry:** Companies can experiment with new ways to create healthy coffee options in an effort to appeal to health-conscious consumers who are looking for natural ingredients in their beverages. - **Convenience Store Industry:** Convenience stores can seize the opportunity to offer a wide range of coffee options to customers looking for quick and accessible beverages on-the-go. ## Related on Trend Hunter - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Video Game-Themed Canned Coffees](https://www.trendhunter.com/trends/boss-coffee-legend-of-coffees-origin.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [Competition Show Coffee Drinks](https://www.trendhunter.com/trends/bourbon-caramel-iced-coffee.md) - [Refreshing Canned Iced Coffees](https://www.trendhunter.com/trends/coffee-palmer.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md)