# Printed Foam Beers Suntory Beer Uses Ripples' Tech to Elevate the Personalized Consumer Experience By Kalin Ned | Published 2019-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/suntory-beer References: [foodingredientsfirst](https://www.foodingredientsfirst.com/news/theres-something-in-my-beer-ripples-invents-device-to-print-messages-onto-foam-topped-beverages.html) & [drinkripples](https://www.drinkripples.com/about) [Suntory Beer](https://www.trendhunter.com/trends/glass-and-words) is a Japanese beverage company which places the focus of its business on acquiring new technology to produce a one-of-a-kind drinking experience for its consumers. Starting this year, Suntory Beer's signature brand -- The Premium Malt's, will boast a custom-friendly quality. Individuals will be able to print their own messages and images onto the foam of their beverages via high-tech machine outposts in key Suntory Beer locations. The technology is developed by Israeli start-up [Ripples](https://www.trendhunter.com/trends/ripples-collection) and it utilizes natural extracts as ink. Taking into consideration that the tech can be used on a number of beverages, Ripples makes a variety of "inks" possible -- from coffee bean extract to malt extracts. The personalization aspect harbors no extra calories, artificial colors or preservatives. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Customizable Foam Printing:** The ability to print personalized messages and images onto foam adds a new level of customization to the beverage industry. - **High-tech Beverage Personalization:** The use of technology to enhance the consumer experience through personalized beverage foam printing presents a disruptive innovation opportunity for the food and beverage industry. - **Natural Extract Inks:** The development of natural extract inks for foam printing opens up opportunities for eco-friendly and healthier beverage customization options. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the incorporation of high-tech foam printing to create unique and personalized consumer experiences. - **Printing Technology:** The printing technology industry can leverage advancements in foam printing to expand into new applications within the food and beverage sector. - **Eco-friendly Consumables:** The development of natural extract inks for foam printing presents an opportunity for the eco-friendly consumables industry to offer sustainable customization options. ## Related on Trend Hunter - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Beverage-Focused Dual-Chamber Widget Systems](https://www.trendhunter.com/trends/beverage-technology.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Motion Liquid Art Distortions](https://www.trendhunter.com/trends/lidris.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [AI-Created Natural Beers](https://www.trendhunter.com/trends/becks-autonomous.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Customizable Glass Packaging Services](https://www.trendhunter.com/trends/o-i.md)