# Alcohol-Free Zero Calorie Beers Suntory Debuted the Alcohol-Free Beer-Alternative 'All-Free' By Grace Mahas | Published 2021-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/suntory-allfree References: [iconvsicon](https://www.iconvsicon.com/2021/10/05/suntory-unveils-all-free-an-alcohol-free-beer-alternative-with-no-sugar/) & [suntory](https://www.suntory.com/?loik)  Suntory, the renowned Japanese distiller and brewer, recently launched an [alcohol-free beer alternative](https://www.trendhunter.com/trends/1664-bire-00), dubbed ALL-FREE. The new beverage is perfect for those with an active and social lifestyle as it contains [zero calories, zero sugar](https://www.trendhunter.com/trends/guinness-0), and 0.00% alcohol. According to Yuichi Kato, the head of product development of ALL-FREE at [Suntory Beer Ltd.](https://www.trendhunter.com/trends/suntory), "the concept of ALL-FREE was born from the deep desire to bring joy to consumers and change the perception that an active lifestyle and a delicious beer were incompatible." The guilt-free beer is expertly crafted in Japan with selected ingredients and zero artificial flavors or sweeteners. The beverage contains two-row barley malt, aroma hops, and 100% Tennesui water (natural mineral water from Japanese forests), creating an unparalleled palette experience. The Suntory ALL-FREE beer is now available to purchase in the U.S. Image Credit: Suntory Beer Ltd. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Beers:** The growing demand for alcohol-free beer alternatives opens up opportunities for the creation of innovative zero alcohol beer brands that cater to individuals with busy and active lifestyles. - **Zero-calorie Drinks:** The demand for zero calorie beverages is on the rise, opening up an opportunity for the development of new products that are focused on health and wellness. - **Health and Wellness Beverages:** The popularity of healthier beverage options, such as alcohol-free beer alternatives and zero calorie drinks, offers a disruptive innovation opportunity to beverage companies who are looking to cater to individuals with active and healthy lifestyles. ### Industries Being Reshaped - **Beverage Industry:** The global beverage industry is witnessing a shift towards creative innovation with the development of new zero-calorie and healthy drink options like alcohol-free beers. - **Food and Beverage Manufacturing Industry:** The Food and Beverage Manufacturing Industry is a ripe market for disruptive innovation as companies can invest in the creation of healthier and sustainable beverage product offerings. - **Retail Industry:** The demand for healthier and zero-calorie beverage options like Suntory's ALL-FREE is driving the growth of the retail industry as companies look for ways to increase the accessibility of these beverages to consumers. ## Related on Trend Hunter - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Alcohol-Free Wheat Beers](https://www.trendhunter.com/trends/alcoholfree-wheat-beer.md) - [Flavorful Alcohol-Free Beers](https://www.trendhunter.com/trends/kingfisher-zero.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md)