# Winery-Made Cannabis Beverages Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink By Laura McQuarrie | Published 2023-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunstone-estate References: [winebusiness](https://www.winebusiness.com/news/link/269659) & [sunstonecannabis](http://www.sunstonecannabis.com/)  California's well-known, award-winning [Sunstone Estate](https://www.trendhunter.com/trends/solis) is making history as the first wine brand to offer a cannabis beverage: Sunstone Spritz. This all-new direct-to-consumer sparkling beverage combines natural juice with single-origin, full-spectrum, sun-grown cannabis rosin sourced from Santa Barbara County. Sunstone Spritz is ready to be sipped and savored in flavors like Grapefruit Orange, Peach-Passion Fruit, Pineapple Coconut, and Watermelon, each with 5mg of activated THC. Changing attitudes toward health and wellness, as well as a desire for more mindful and intentional experiences, are causing consumers to choose [alternative social tonics](https://www.trendhunter.com/trends/herbal-oasis-social-tonics) over alcohol. This shift has led to the rise of options like [cannabis-infused beverages](https://www.trendhunter.com/trends/sojourn-thc-seltzers) that offer a gentle buzz and a sophisticated, flavorful alternative to the usual alcoholic beverages. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 54% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cannabis-infused Beverages:** The rise of alternative social tonics, such as cannabis-infused beverages, offers a disruptive innovation opportunity for companies looking to provide a flavorful and buzz-worthy alternative to alcohol. - **Health and Wellness Alternatives:** Consumers' changing attitudes toward health and wellness present a disruptive innovation opportunity for companies to offer mindful and intentional experiences through alternative beverages. - **Direct-to-consumer Offerings:** The introduction of direct-to-consumer cannabis-infused beverages, like Sunstone Spritz, opens up a disruptive innovation opportunity for companies to offer unique and exclusive products directly to their target market. ### Industries Being Reshaped - **Wine and Spirits:** The wine and spirits industry can capitalize on the rise of cannabis-infused beverages by offering unique and flavorful products that appeal to consumers' changing tastes. - **Cannabis:** The cannabis industry can continue to innovate by expanding into new markets, such as beverages, and providing unique and sophisticated products that appeal to a broader consumer base. - **Direct-to-consumer:** The rise of direct-to-consumer offerings in the beverage industry presents a disruptive innovation opportunity for companies to offer unique and exclusive products directly to their target market without the need for a middleman. ## Related on Trend Hunter - [Cannabis-Infused Rosés](https://www.trendhunter.com/trends/herbace.md) - [THC-Infused Non-Alcoholic Wines](https://www.trendhunter.com/trends/whirlwined.md) - [Elevated THC Drinkables](https://www.trendhunter.com/trends/mariona.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md) - [THC-Infused Aperitifs](https://www.trendhunter.com/trends/spritz-by-cann.md) - [De-Alcoholized CBD-Infused Wines](https://www.trendhunter.com/trends/cbdinfused-wines.md) - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/nowadays.md) - [Low-Alcohol Cannabis Drinks](https://www.trendhunter.com/trends/mataroa-happy.md) - [THC-Infused Seltzers](https://www.trendhunter.com/trends/thc-infused-seltzer.md)