# Sunscreen-Dispensing Signage This SunSmart Australia Campaign Encourages Skin Protection By Amelia Roblin | Published 2011-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunsmart-australia-campaign References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/sunsmart_cancer_council_western_australia_cut_out) & [cooch.au](http://cooch.com.au/) The only real good news about skin cancer is that with a little effort, cases of the disease's occurrence can be minimized. The aim of this SunSmart Australia campaign is to promote the practice of such simple preventative measures so that fewer people will be affected by the dreadful illness. Gratuity is a very effective method for establishing consumers' attention, so the [Cancer Council of Western Australia](https://www.trendhunter.com/trends/american-cancer-society) is offering [free dollops of sunscreen](https://www.trendhunter.com/trends/aldi-giveaway). Dispensers of the protective epidermal lotion have been placed within billboards against the sides of bus stops so that people who are out and about can access a sample readily. To send home a stronger message, the Cooch Creative advertising agency added the line "cutting your sun exposure is easier than cutting out a skin cancer." Cleverly, the SunSmart Australia campaign places the sun cream within the poster's excision site. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Gratuity Marketing:** Opportunity to use free samples or giveaways to capture consumer attention and promote products or causes. - **Interactive Advertising:** Incorporating interactive elements into advertising campaigns to engage and educate consumers. - **Location-based Dispensing:** Utilizing dispensers in strategic locations to provide convenient access to products or services. ### Industries Being Reshaped - **Outdoor Advertising:** Integration of functional elements into billboards can enhance engagement and effectiveness. - **Skincare Products:** Opportunity to innovate in the development and distribution of sunscreen and other protective products. - **Health and Wellness:** Combining advertising and public health campaigns to promote healthy behaviors and prevent diseases. ## Related on Trend Hunter - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Free Sunscreen Initatives](https://www.trendhunter.com/trends/free-sunscreen1.md) - [Sun Safety-Promoting Initiatives](https://www.trendhunter.com/trends/sun-safety.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Heroic Sunscreens](https://www.trendhunter.com/trends/evil-ray.md) - [Sun Awareness Campaigns](https://www.trendhunter.com/trends/canadian-dermatology-association.md) - [Melanoma Signs-Inspired Snacks](https://www.trendhunter.com/trends/diagnosticookies1.md)