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# Glam Rural Editorials
The 'Sunshine State' Ben Trovato Exclusive is Countryside-Chic

By Jana Pijak | Published 2012-04-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sunshine-state-ben-trovato
References: [bentrovatoblog](http://bentrovatoblog.com/photography/sunshine-state-andrea-jankovic/) & [andreajankovic.blogspot](http://www.andreajankovic.blogspot.ca/)

Lensed by Andrea Jankovic, the 'Sunshine State' Ben Trovato exclusive editorial is photographed amongst a gritty countryside backdrop. Dressed to the nines, model Claire Ralston sports oversized furs, soaring stilettos and eye-popping sequin-clad looks.

Mixing a multitude of vintage pieces and the model's own personal favorites, this shoot features an eclectic wardrobe filled with eye-catching and glamorous pieces. Whether posing against a wooden fence or lounging near a disheveled shed, Claire takes in the quaint beauty of Queensland, Australia's sunshine coast.

From remote gas stations to hidden dirt roads, Brisbane-based photographer Jankovic aims to capture the beauty of Australia's rural lands. Juxtaposing vast nature and run-down country dwellings with couture wardrobe selects, the alluring 'Sunshine State' Ben Trovato exclusive is fun and carefree.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 76% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Eclectic Fashion:** Disruptive innovation opportunity: Develop a platform that curates and sells vintage and personalized fashion pieces to create unique, eye-catching looks.
- **Rural Destination Photography:** Disruptive innovation opportunity: Create a travel-focused app or website that connects photographers with rural locations around the world, enabling them to capture the beauty of countryside backdrops for editorial shoots.
- **Countryside Couture:** Disruptive innovation opportunity: Start a collaborative fashion brand that combines high-end couture designs with elements of rural aesthetics, creating a new trend in countryside-chic fashion.

### Sectors Adopting This

- **Fashion Retail:** Disruptive innovation opportunity: Integrate augmented reality (AR) technology into fashion retail, allowing customers to virtually try on eclectic and personalized looks before making a purchase.
- **Travel and Tourism:** Disruptive innovation opportunity: Develop a subscription-based service that offers curated travel experiences to rural destinations, including photoshoot opportunities, connecting adventurous travelers with hidden gems.
- **Photography Services:** Disruptive innovation opportunity: Build a platform that provides on-demand professional photographers for fashion editorials, focusing on rural and countryside locations for unique and captivating shoots.

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