# Rainbow Glitter Sunscreens Sunshine + Glitter's Seastar Sparkle SPF 50 Boasts a Cake Fragrance By Laura McQuarrie | Published 2018-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunshine-glitter References: [refinery29](https://www.refinery29.com/sunshine-and-glitter-sunscreen-review#slide-1) & [sunshineglitter](https://sunshineglitter.com/product/seastar-sparkle-spf50-4oz-party-cake-with-rainbow-glitter/) Unlike the majority of sun protection products that are formulated to be as discreet and as sheer as possible, Sunshine & Glitter is a Miami-based brand that created a bold option for those who want to be seen in the sun. The brand's Seastar Sparkle SPF 50+ Party Cake with Rainbow Glitter is a sparkling topical product that is nourishing, antioxidant-rich and water-resistant for up to 80 minutes. The unconventional sun protection product is loaded with non-irritating rainbow glitter and a party cake-inspired fragrance. As well as appealing to those who love shimmering personal care products, the USA-made sunscreen is non-metallic, free from parabens and oxybenzone, and is not tested on animals. The Seastar Sparkle SPF 50+ is also offered in Very Berry and Mango Tango varieties with different glitter accents. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Bold Sunscreen Alternatives:** There is an opportunity for brands to create unconventional sun protection products that offer unique benefits and appeal to consumers who want to stand out. - **Shimmering Personal Care:** The use of glitter and other shimmering elements in personal care products can create a visually appealing and indulgent experience for consumers. - **Eco-friendly Sunscreens:** With the increasing demand for eco-friendly and sustainable products, there is a market opportunity for sunscreens that are non-toxic, free from harmful ingredients, and not tested on animals. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can explore innovative sunscreen formulations that offer unique features and benefits. - **Fashion and Accessories:** Fashion and accessory brands can incorporate glitter and shimmering elements into their products to tap into the trend of shimmering personal care. - **Health and Wellness:** The health and wellness industry can develop eco-friendly sunscreens that align with the growing consumer demand for sustainable and environmentally-friendly products. ## Related on Trend Hunter - [Shimmering Sunscreen Mousses](https://www.trendhunter.com/trends/classic-whip-glow-spf-30.md) - [Scented Sunscreen Formulations](https://www.trendhunter.com/trends/boardwalk-delight-scentscreen-mist.md) - [Shimmering Sun Care Oils](https://www.trendhunter.com/trends/vacation-shimmer-oil.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Airy Sunscreen Foams](https://www.trendhunter.com/trends/sunscreen-foam.md) - [Glow-Enhancing Sunscreens](https://www.trendhunter.com/trends/radiant-sunscreen.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md)