# Caribbean-Influenced Spice Blends Tabitha Brown & McCormick Made Sunshine All Purpose Seasoning By Laura McQuarrie | Published 2021-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunshine-all-purpose-seasoning References: [vegnews](https://vegnews.com/2021/6/vegan-tiktok-star-tabitha-brown-mccormick-spice-blend) & [youtu.be](https://youtu.be/XTIdLLJ1qeU) Sunshine All Purpose Seasoning is a limited-edition, salt-free, Caribbean-influenced spice blend that was created by [McCormick](https://www.trendhunter.com/trends/salt-free-seasoning) in partnership with [TikTok](https://www.trendhunter.com/trends/sunshine-seasoning) star Tabitha Brown. The warm and bright spice mix combines some of the influencer's favorite ingredients like garlic, allspice, thyme, turmeric, cayenne pepper, mango and pineapple. To introduce this new spice in style, Brown created three [plant-based recipes](https://www.trendhunter.com/trends/bosh-seasonings) for McCormick using the flavorful seasoning blend: Sunshine Shick’n (a shiitake mushroom-based vegan chicken stir-fry coated with a sweet and savory sauce,) Maple Roasted Sweet Potato Wedges, and a Chicky Farro Bowl topped with roasted chickpeas coated in the seasoning spice blend. The limited-edition Sunshine All Purpose Seasoning can only be found online, while supplies last, and it promises to be the perfect companion to a wide range of summer dishes. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 95% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Caribbean-influenced Spice Blends:** As more consumers are seeking unique and flavorful taste experiences, harnassing the trend towards creating Caribbean-Influenced Spice Blends could be a lucrative opportunity for the food and beverage industry. - **Plant-based Meat Alternatives:** The creation of plant-based meat alternatives such as the Sunshine Shick’n stir-fry recipe by Tabitha Brown and McCormick presents a significant opportunity for the food and beverage industry as more consumers seek out more environmentally sustainable diets. - **Celebrity Influencer Collaborations:** As the influence of social media celebrities continues to grow, partnering with influencers like Tabitha Brown present new opportunities for consumer goods companies to tap into the passions and interests of their audiences. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage the popularity of Caribbean-inspired spices to create unique and interesting new product offerings that appeal to consumers who are looking for new taste experiences. - **Consumer Goods:** The partnership between McCormick and Tabitha Brown highlights the potential for consumer goods companies to tap into social media influencers as a powerful new marketing channel. - **E-commerce:** With the limited edition Sunshine All Purpose Seasoning only available for purchase online, the success of this partnership demonstrates the potential for e-commerce retailers to provide opportunities for limited-edition and unique product offerings. ## Related on Trend Hunter - [Influencer-Created Spice Brands](https://www.trendhunter.com/trends/sunshine-seasoning.md) - [Savory Salt-Free Seasonings](https://www.trendhunter.com/trends/salt-free-seasoning.md) - [Playful Multipurpose Seasonings](https://www.trendhunter.com/trends/flavor-maker-seasonings.md) - [Better-For-You Spice Blends](https://www.trendhunter.com/trends/superfood-sprinkle.md) - [Spicy One-Step Recipe Seasonings](https://www.trendhunter.com/trends/mccormick-seasonings.md) - [Clean-Label Bold Seasonings](https://www.trendhunter.com/trends/seasonings-for-home-cooks.md) - [Tangy Tamarind Seasonings](https://www.trendhunter.com/trends/tamarind-pasilla-chile-seasoning.md) - [Ready-to-Use Chef Seasonings](https://www.trendhunter.com/trends/mccormick-for-chefs.md) - [Golden Hot Honey Seasonings](https://www.trendhunter.com/trends/schwartz-hot-honey-seasoning.md)