# Vintage Hotel-Based Automobiles Sunset Tower Now Allows Guests to Cruise in Rented Automobiles By Kanesa D | Published 2023-10-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/sunset-tower References: [hollywoodreporter](https://www.hollywoodreporter.com/lifestyle/lifestyle-news/sunset-tower-hotel-reservations-vintage-cars-1235600831/) & [sunsettowerhotel](https://www.sunsettowerhotel.com/)  The [Sunset Tower](https://www.trendhunter.com/trends/restored-art-deco-hotel) property has teamed up with rental agency [Hollywood Classic Cars](https://www.trendhunter.com/trends/legend-of-the-seas), to establish an arrangement that provides guests with access to an impressive fleet of vintage automobiles for cruising. This curated selection of classic vehicles includes iconic vehicles such as the 1968 [Mercedes](https://www.trendhunter.com/trends/mercedes-x-belmond-vision-pullman-express) 280SL, a 1967 Porsche 912, a 1969 Ford Torino GT, a 1982 Rolls Royce Corniche, and a 1986 Mercedes 560SL. The partnership is expected to enhance the guest experience at the hotel by offering a unique opportunity for patrons to immerse themselves in the nostalgic charm of these timeless automobiles. “[...] What if guests could experience a kind of fantasy — a throwback to a different era — as they pull up to the iconic art deco hotel in an automobile from the last century. I brainstormed the idea with my team and we created this package. Judging from the reactions on social media and the direct feedback we’ve received, people are loving the concept," said Jeff Klein, Sunset Tower's hotelier. Image Credit: FG, BAUER-GRIFFIN, GC Images ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 8% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Automobile Experiences:** The trend of providing guests with access to curated fleets of classic vehicles for cruising is enhancing the guest experience at hotels, creating a memorable and nostalgic charm. - **Hotel Partnership with Rental Agencies:** Hotels are teaming up with rental agencies to establish arrangements that offer guests a unique opportunity to rent vintage automobiles and immerse themselves in a different era. - **Nostalgic Immersion in Luxury Accommodation:** Hoteliers are exploring ways to enhance the ambience of their properties by allowing guests to pull up in iconic vintage automobiles, creating a fantasy and throwback experience. ### Sectors Adopting This - **Hospitality:** The hospitality industry is embracing the trend of offering curated fleets of classic vehicles for guests to rent, enhancing the overall guest experience. - **Automotive Rental:** Rental agencies specializing in classic cars are forming partnerships with hotels, providing guests with access to timeless automobile experiences. - **Luxury Travel:** The luxury travel industry is incorporating nostalgic immersion opportunities by offering guests the chance to arrive at high-end accommodation in iconic vintage automobiles from the last century. ## Related on Trend Hunter - [Racing Vehicle Rental Services](https://www.trendhunter.com/trends/rent-a-racer.md) - [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md) - [Expansive Car Dining Escapades](https://www.trendhunter.com/trends/cadillac-of-reservations.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md) - [Vintage Car Wine Tours](https://www.trendhunter.com/trends/vintage-car-wine-tours.md) - [Festive Film Vehicles](https://www.trendhunter.com/trends/elfmobiles.md) - [Luxury Car Rental Services](https://www.trendhunter.com/trends/luxury-car-rental-montreal.md) - [Branded Car-Powered Hotels](https://www.trendhunter.com/trends/carpowered-hotel.md)