# Sunset-Watching Dream Jobs Leinenkugel's is Paying One Fan $10K to Watch the Sunset with Beer By Grace Mahas | Published 2022-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunset-streamer References: [leinie](https://www.leinie.com/beer/sunset-wheat)  Beloved beer company Leinenkugel's is celebrating the return of the iconic Sunset Wheat beer with an amazing [dream job](https://www.trendhunter.com/trends/cushiest-internship-in-america). The brand will pay one lucky fan $10,000 to watch a sunset with a beer in hand. Leinenkugel's is a beer brand born and brewed in Wisconsin, and the brand maintains that "Wisconsin is the best kept secret for beautiful sunsets…especially when enjoyed with a beer in hand." Leinenkugel's wants to find the perfect "sunset streamer" to host a livestream of the last Wisconsin sunset of summer with a Leinenkugel’s Sunset Wheat in hand. Fans at least 25 yrs old can apply from now until August 18 by explaining why they are the "ultimate beer-drinking sunset watcher." Aspiring Sunset Streamers can apply by following and tagging Leinenkugel’s on Instagram and posting a video explaining why they are the ultimate fan of the Wisconsin sunset and Sunset Wheat with the hashtags #sunsetstreamer and #contest. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 87% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Branded Dream Jobs:** Brands offer dream jobs with unique experiences to engage fans and promote products. - **Livestream Events:** Brands can reach new audiences and engage existing fans by hosting livestream events with unique experiences. - **Fan Engagement Campaigns:** Brands can launch campaigns that invite fans to participate in unique experiences to increase engagement and loyalty. ### Industries Being Reshaped - **Food & Beverage:** Food and beverage brands can create unique experiences, such as dream jobs or events, to promote their products and engage fans. - **Marketing & Advertising:** Marketers and advertisers can use branded dream jobs and livestream events as innovative ways to connect with audiences and promote brands. - **Social Media:** Social media platforms can host engagement campaigns, such as this one by Leinenkugel's, that incentivize users to create and share content related to a brand or product. ## Related on Trend Hunter - [Hard Kombucha Dream Jobs](https://www.trendhunter.com/trends/chief-strainge-officer.md) - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Booze-Branded Cash Travel Prizes](https://www.trendhunter.com/trends/karbach-ranch-water-wanderer.md) - [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md) - [Temporary Retirement Sweepstakes](https://www.trendhunter.com/trends/temporary-retirement-sweepstakes.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [$75K Dreaming-Pursing Contests](https://www.trendhunter.com/trends/the-great-unshackling.md)