# Sunset View-Inspired Campaigns Corona Canada Has Launched Its First National 'Sunset Spots' Guide By Kalin Ned | Published 2024-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunset-spots References: [newswire](https://www.newswire.ca/news-releases/corona-canada-launches-inaugural-national-sunset-spots-guide-851294513.html) & [tripadvisor](https://www.tripadvisor.com/InfoCenter-a_ctr.corona_sunsetspots_en)  [Corona Canada's](https://www.trendhunter.com/trends/sunbrew-sunshine-underground) first Sunset Spots guide presents a curated collection of bars and restaurants known for their exceptional sunset views. This initiative aims to encourage Canadians to take a break from their busy lives and enjoy nature's beauty. Corona Canada's Sunset Spots guide features venues selected based on several criteria — unobstructed sunset visibility, availability of outdoor spaces such as rooftops or patios, and natural views like water or mountains that enhance the overall ambiance. Corona evaluated over 100 locations, collaborating with regional teams to ensure each spot meets the brand's high standards for a premium sunset experience. Additionally, Corona Canada invites the public to contribute to future guides by sharing their favorite sunset spots on social media. This guide is part of Corona’s broader mission to inspire relaxation and appreciation for nature, aligning with the brand's association with leisurely outdoor moments and its [iconic lime ritual](https://www.trendhunter.com/trends/corona-lime-guides). Image Credit: Corona Canada / Labatt Breweries of Canada ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 64% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nature-driven Marketing Campaigns:** Brands leveraging the allure of natural beauty to craft marketing experiences cater to consumers' growing desire for escapism and tranquility. - **User-generated Content Initiatives:** Encouraging consumers to contribute personal recommendations through social media strengthens community engagement and expands brand reach organically. - **Premium Experience Curation:** Offering meticulously selected venues that promise a high-quality experience appeals to discerning customers who prioritize ambiance and exclusivity. ### Where This Applies - **Hospitality Industry:** Restaurants and bars that capitalize on scenic views can significantly enhance customer satisfaction and attract a niche market seeking memorable dining moments. - **Tourism Industry:** Regions promoting sunset view spots and other natural attractions can boost local tourism by appealing to visitors looking for unique and picturesque experiences. - **Beverage Industry:** Alcohol brands associating their products with relaxed, nature-themed experiences can reinforce brand identity and create strong emotional connections with consumers. ## Related on Trend Hunter - [Coastal-Inspired Beer Campaigns](https://www.trendhunter.com/trends/corona-beach.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Beer Beach Guides](https://www.trendhunter.com/trends/beach-100-guide.md) - [Protected Beachfront Concepts](https://www.trendhunter.com/trends/sun-reserve.md) - [Sunshine-Themed Beer Campaigns](https://www.trendhunter.com/trends/sunbrew-sunshine-underground.md) - [Beer Brand Nature Campaigns](https://www.trendhunter.com/trends/living-is-calling.md) - [Co-Branded Digital Travel Hubs](https://www.trendhunter.com/trends/corona-global-hub.md)