# Sunset Beer Campaigns Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards By Laura McQuarrie | Published 2023-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunset-oclock References: [designtaxi](https://designtaxi.com/news/425915/Corona-Turns-Its-Bottles-Into-Incentives-To-Drink-At-Sunset-O-Clock/)  [Corona's](https://www.trendhunter.com/trends/sunset-spots) Sunset O’Clock campaign plays up the time stamps on each bottle to give drinkers the chance to win [exotic getaways](https://www.trendhunter.com/trends/sundown-spots). Ordinarily, the time stamp that's printed on a bottle of beer goes unnoticed but this campaign leverages an existing element into an asset—and the closer the time aligns with the actual time of a sunset, the bigger the potential reward for the consumer. The campaign invites people to crack open a Corona during sunset hour and enter for their chance to win by snapping a photo of the time stamp on their bottle and sending it via direct message to Corona on social media. Whether or not they win a grand prize, drinkers will have created a memorable moment and enjoyed a beer at the most beautiful time of the day. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 68% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Time Stamps as Rewards:** Corona's Sunset O’Clock campaign creatively uses time stamps on bottles as a way to offer rewards to drinkers. - **Leveraging Existing Elements:** The campaign turns the unnoticed time stamp on beer bottles into an asset for consumer engagement and rewards. - **Memorable Sunset Experiences:** Corona encourages consumers to enjoy a beer during sunset hour, creating memorable moments for drinkers. ### Who This Affects Most - **Alcoholic Beverages:** The Sunset O’Clock campaign could spark disruptive innovations in the alcoholic beverage industry, leveraging unique bottle elements for consumer engagement. - **Social Media:** The campaign's use of social media for photo submissions opens opportunities for innovative social media strategies, utilizing user-generated content for brand promotion. - **Travel and Tourism:** Corona's exotic getaway rewards could potentially disrupt the travel and tourism industry by incentivizing consumers to choose Corona to capture unique experiences. ## Related on Trend Hunter - [Sunset View-Inspired Campaigns](https://www.trendhunter.com/trends/sunset-spots.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Sunshine-Themed Beer Campaigns](https://www.trendhunter.com/trends/sunbrew-sunshine-underground.md) - [Beach-Themed Beer Promotions](https://www.trendhunter.com/trends/corona-promotion.md) - [Coastal-Inspired Beer Campaigns](https://www.trendhunter.com/trends/corona-beach.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md)