# Sunset-Centric Sneaker Colorways Nike's Sunset Colorway Returns on the Iconic Air Max Plus By Amy Duong | Published 2024-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunset-colorway References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-max-plus-sunset-2024/)  [Nike](https://www.trendhunter.com/trends/air-max-dn-1) unveils the newest [Air Max Plus](https://www.trendhunter.com/trends/air-max-plus-6) sneaker model drop and brings back the iconic [Sunset](https://www.trendhunter.com/trends/lynx-sunset-fresh) colorway palette for the season. The shoe is known for its bright and contrasting tones and the re-release has been teased since the end of last year. The sunset hues can be seen detailing the upper in a gradient application with yellow at the top and blending into a red hue closer to the back of the shoe. It rests on top of a crisp white midsole unit that is offset by the Air unit bubbles and the branding can be seen on the side of the shoe and the tongue. There is a small Swoosh in red on the side and it is enclosed by black laces. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 97% | Activity: 86% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Gradient-aesthetic Sneakers:** Sneakers featuring gradient designs offer a visually striking appeal that can create a strong market differentiation. - **Retro Colorway Revivals:** Bringing back nostalgic colorways taps into consumer nostalgia, offering a blend of modern sneaker technology with classic design. - **Seasonal Palette Updates:** Updating sneaker color palettes seasonally aligns with fashion cycles and keeps the product lineup feeling current and trendy. ### Who This Affects Most - **Footwear:** The footwear industry benefits from reintroducing iconic colorways that resonate with both long-time fans and new customers. - **Fashion:** Fashion sectors can capitalize on seasonal palette updates that reflect current trends and consumer preferences. - **Sportswear:** Sportswear companies can leverage visually appealing gradient designs to enhance product attractiveness and marketability. ## Related on Trend Hunter - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Bold Gradient Retro Runners](https://www.trendhunter.com/trends/air-max-plus-vii.md) - [Gradient Footwear Colorways](https://www.trendhunter.com/trends/big-bubble-sundial.md) - [Bold Tonal Sneaker Revivals](https://www.trendhunter.com/trends/turbo-green.md) - [Pink Gradient Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder-1.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md)