# Inky Summer Gowns The Sunset 2010 Campaign Showcases Poolside Glamor By Katherinev123 | Published 2010-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunset-2010-campaign References: [designscene.net](http://www.designscene.net/2010/04/koray-birand-for-sunset-ss10.html) & [koraybirand](http://www.koraybirand.co.uk/) Swimwear brand Sunset has created a sizzling advertorial for its line of elegant, pool-ready fashions. The Sunset 2010 campaign features model Tugce Kazaz, styled by Merve Arslan, in a variety of [glamorous gowns and swimsuits](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) including a gorgeous ink blue gown, [sequined bikini](https://www.trendhunter.com/trends/country-club) and [slick black one-piece](https://www.trendhunter.com/trends/dandy-del-mar). Photographed by Koray Birand, with hair by Ibrahim Zengin and makeup by Cigdem Yartasi, the Sunset 2010 campaign offers a look at what it would be like to have nothing to do but lounge poolside wearing your most expensive swimwear. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 74% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Poolside Glamor:** Businesses can develop new lines of elegant pool-ready fashion to cater to the growing popularity of poolside lounging. - **Sequined Swimwear:** Companies can create unique, sequined swimwear to add sparkle and fun to traditional swim fashion. - **Inky Summer Gowns:** Brands can promote elegant and comfortable summer gowns as a stylish alternative to traditional swimwear. ### Where This Applies - **Swimwear Industry:** Swimwear brands can incorporate new and fashionable designs into their collections to keep up with evolving consumer preferences. - **Fashion Industry:** Luxury fashion designers can explore the poolside fashion trend and create unique and glamorous collections that cater to luxury clientele. - **Beauty Industry:** Beauty companies can develop summer-inspired makeup and hair looks to complement the rising poolside lounging trend and complement pool-ready fashion. ## Related on Trend Hunter - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md)