# Visible Protective Sunscreen Formulas YouV Visibly Showcases Where Sunscreen is Applied By Michael Kerwin | Published 2021-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunscreen References: [kickstarter](https://www.kickstarter.com/projects/michaelkerwin/youv-sunscreen) & [youvsunscreen](https://www.youvsunscreen.com/) Michael Kerwin launches the new YouV sunscreen with a patented formula that is made to promise protection. This idea came into fruition when Kerwin was impacted personally, as his friends and family had suffered from skin cancer. YouV Sunscreen is the first-ever [fluorescent sunscreen](https://www.trendhunter.com/trends/radiant-sunscreen). The purpose of this is to simply show where sunscreen has been applied on the skin. It is made to protect wearers from both [UVA and UVB rays](https://www.trendhunter.com/trends/selfrepairing-uv-tech), which are known to be the biggest threats to skin. However, the most notable component is the black light technology, immediately showcasing any spots that need more sunscreen application. The fluorescent ingredients are not negatively impactful to the natural and healthy composition of the rest of the formula. It is vegan, free of parabens, reef safe, and hypoallergenic. Image Credit: YouV ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 1% | Activity: 20% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fluorescent Sunscreen:** Developing a formula with fluorescent ingredients to indicate where sunscreen needs to be applied can disrupt the sunscreen industry by emphasizing on applying sunscreen properly and efficiently. - **Visible Sunscreen Application:** The concept of visible sunscreen application can provide new opportunities for innovation within the skincare industry, potentially leading to technological disruptions that improve skin protection measures. - **Black Light Technology in Sunscreen:** The incorporation of black light technology in sunscreen products can disrupt the way people apply and view sunscreen application, creating new opportunities for various industries to improve on their products and services. ### Who This Affects Most - **Skincare:** The skincare industry can improve and innovate their products by incorporating YouV's visible fluorescent technology in their sunscreen lines, creating better protection measures for their customers. - **Technology:** The integration of black light technology in sunscreen products can create new growth opportunities for the technology industry, specifically in developing devices that help people properly apply sunscreen and protect themselves from skin cancer. - **Health and Wellness:** Incorporating visible application technology in more health and wellness products may provide a disruptive opportunity that helps people improve and maintain healthy habits. ## Related on Trend Hunter - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Zinc-Infused SPF Launches](https://www.trendhunter.com/trends/future-fluid.md) - [Serum-Based Blue Sunscreens](https://www.trendhunter.com/trends/capsule-sunscreen.md) - [Performance-Driven Sunscreen Formulas](https://www.trendhunter.com/trends/skinscreens.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Premium Face Sunscreen Sticks](https://www.trendhunter.com/trends/face-sunscreen-stick.md)