# Collaborative European IPAs 'Verdant' and 'Boneface' Have Debuted the 'Sunrise Sunset' Craft Beer By Colin Smith | Published 2022-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunrise-sunset-ipa References: [hopfnung.ch](https://hopfnung.ch/Verdant-Sunrise-Sunset_1) & [verdantbrewing.co](https://verdantbrewing.co/collections/beer-merchandise)  The Falmouth-based brewery 'Verdant' has partnered up with 'Boneface,' a New Zealand-based craft brewery, to launch the '[Sunrise Sunset](https://www.trendhunter.com/trends/blonde-ales) IPA.' This IPA was created for online ordering and home consumption, so its shelf life extends nearly a year into the future. The Sunrise Sunset gets its name from the hops the beer is made with, "[Pacific Sunrise Hops](https://www.trendhunter.com/trends/tide-breaker)." This is the first time both Verdant and Boneface have worked with these hops. Despite this, Sunrise Sunset has performed well in the Western European market. This IPA has a citrusy undertone and [fruity flavors](https://www.trendhunter.com/trends/empyrean-brewing) that work in tandem with the Pacific Sunrise Hops to create a sweet, enjoyable craft IPA, even for those who aren't used to the bitter beverage. The can cleverly reflects the name and the hops used by placing a sun in the center of the can with the top half depicting a sunrise and the bottom half showcasing a dim sunset. The Sunrise Sunset is available in 440 mL packages for approximately $8 USD at Verdant's website, in addition to other participating online retailers. Image Credit: Verdant Brewing, Boneface Brewing ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Collaborative Brewing:** Craft breweries are partnering with each other to create unique, flavorful beers that cater to the changing demand of consumers. - **Online Ordering for Home Consumption:** Breweries are offering an online ordering system for customers to experience a new kind of drinking experience while at home. - **Extended Shelf-life Beers:** Brewers are coming up with innovative ways to extend the shelf-life of their products, increasing convenience for the consumer and contributing to sustainability. ### Who This Affects Most - **Craft Beer:** Craft beers are becoming more popular, and breweries are innovating and experimenting with new flavor profiles and ingredients, driving demand for unique brews. - **Online Retail:** Craft breweries are fulfilling customer orders online, offering a convenient way to purchase their products, and leading the growth of online retail in the beverage industry. - **Packaging & Preservation:** Breweries are finding new ways to extend the shelf-life of their products, while ensuring their quality and taste, providing excellent opportunities for innovation in packaging and preservation technologies. ## Related on Trend Hunter - [Masterfully Balanced Flagship IPAs](https://www.trendhunter.com/trends/flagship-ipa.md) - [Grapefruit-Laced Double IPAs](https://www.trendhunter.com/trends/grapefruitlaced-double-ipa.md) - [Experimentally Hopped Double IPAs](https://www.trendhunter.com/trends/experimentallyhopped-double-ipa.md) - [Experimental Craft IPAs](https://www.trendhunter.com/trends/craft-ipa.md) - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [Cosmic Collaborative Beers](https://www.trendhunter.com/trends/collaborative-beer.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Zesty Single-Hopped IPAs](https://www.trendhunter.com/trends/singlehopped-ipa.md) - [Light-Bodied Session IPAs](https://www.trendhunter.com/trends/session-ipa.md)