# Hybrid Burger Breakfast Bagels Spread Bagelry Has a New Sunrise Smash Sandwich Option By Katherine Pendrill | Published 2026-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunrise-smash References: [qsrmagazine](https://www.qsrmagazine.com/news/spread-bagelry-announces-new-summer-menu/) & [instagram](https://www.instagram.com/p/Da0FhGTji0x/)  Spread Bagelry is helping fuel your summer days with its new Sunrise Smash sandwich. A sort of breakfast-meets-burger sandwich hybrid, the new Sunrise Smash sandwich is a hearty creation that will keep you full for hours. Each order consists of one of Spread Bagelry's signature wood-fired, honey-water-boiled bagels sandwiched around a smashed burger patty, a folded egg patty, cheddar cheese, a crispy hashbrown, and chipotle mayo. In addition to its new Sunrise Smash option, Spread Bagelry has added a few other seasonal options, including new Strawberry Cream Cheese made from real strawberries. And for customers visiting the brand's Northeast locations, a new line of pressed juices will be available to order. Lastly, there's a new Secret Menu Item rolling out this summer, but you'll need to follow Spread Bagelry on social media to find out what that is. Image Credit: Spread Bagelry ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 26% | Activity: 28% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Breakfast Burgers:** Morning menus are blending burger formats with breakfast staples, creating premium all-day sandwiches that appeal to consumers seeking indulgence, portability, and satiety. - **Artisanal Bagel Innovation:** Wood-fired and honey-water-boiled bagels are being positioned as elevated carriers for unexpected fillings, giving fast-casual brands room to differentiate through craft preparation and flavor fusion. - **Social Secret Menus:** Limited-access menu items promoted through social channels are turning product discovery into a loyalty driver, especially for brands competing for repeat engagement and younger audiences. ### Who This Affects Most - **Fast-casual Dining:** Ingredient-heavy seasonal launches reflect how fast-casual operators can use bold hybrid products to increase check sizes and stand out in crowded breakfast and lunch markets. - **Bakery Restaurants:** Bagel-focused concepts are expanding beyond traditional spreads and sandwiches, signaling opportunities for bakery restaurants to capture broader daypart demand with hearty meal formats. - **Beverage and Juice:** Pressed juice additions in select locations show how fresh beverage programs can complement indulgent food items while expanding wellness-oriented revenue streams. ## Related on Trend Hunter - [Globally Inspired Open-Face Bagels](https://www.trendhunter.com/trends/rise-bagels.md) - [Hearty Stacked Breakfast Sandwiches](https://www.trendhunter.com/trends/doublestack-egg-sandwich.md) - [Southern Cuisine Bagel Sandwiches](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich.md) - [Croissant-Based Breakfast Sandwiches](https://www.trendhunter.com/trends/croissant-bacon-egg-cheese.md) - [Bagel-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/everything-bagel-breakfast-sandwich.md) - [Satisfying Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/breakfast-bagel-sandwich.md) - [Savory Summertime Bagel Spreads](https://www.trendhunter.com/trends/jeffs-bagel-run-spreads.md) - [Mini Ciabatta Breakfast Sandwiches](https://www.trendhunter.com/trends/ciabatta-breakfast-sandwiches.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md)