# Branded Sunrise Carolers Jimmy Dean is Sending Sunrise Carolers Across Country By Grace Mahas | Published 2022-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunrise-carolers References: [open.spotify](https://open.spotify.com/album/622fAe3f59eD6Od8LXQUdv?si=VgUT3WYgRICO3WEjumnNtQ&nd=1) & [sunrisecarolers](https://www.sunrisecarolers.com/home)  Jimmy Dean recently launched Sunrise Carolers, a group of live performers who will visit hometowns across the country in festive attire to sing carols that have been adapted to pair best with a warm Jimmy Dean breakfast.  A songbook has been created, which features breakfast-inspired holiday hits such as O Jimmy Dean and The 12 Days of Breakfast. The songbook is available on Spotify to enjoy all season long.  Until November 14, families can enter to win a live #SunriseCarolers performance by heading to SunriseCarolers.com, where one hundred winners will be randomly selected. Fans can get a leg up on the competition and receive a bonus entry by sharing the Sunrise Caroler’s playlist. All contestants need to do is post to Twitter with the link to the Spotify playlist and tag @JimmyDean, #sweepstakes and #sunrisecarolers. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 63% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Branded Live Performances:** There is an opportunity for other brands to launch similar live events to connect with consumers during festive seasons. - **Breakfast-inspired Festivities:** Other brands in the breakfast industry can offer breakfast-inspired holiday products and services during the holiday season to capitalize on festive cheer. - **Social Media Sweepstakes:** Brands can explore social media sweepstakes as a way to drive engagement and increase brand awareness during festive periods. ### Sectors Adopting This - **Food and Beverage:** Other brands in the food and beverage industry can offer festive-themed products and services to customers during holiday periods. - **Event Management:** The event management industry can offer similar branded live performances and events to clients during the festive season. - **Advertising and Marketing:** Advertising and marketing agencies can offer social media sweepstakes as a viable option to increase client engagement during festive periods. ## Related on Trend Hunter - [Playful Bagel Shop Campaigns](https://www.trendhunter.com/trends/operation-jimmy-dean.md) - [Spelling-Error Campaigns](https://www.trendhunter.com/trends/jimmy-deans.md) - [Christmas Carol Doorbell Promotions](https://www.trendhunter.com/trends/free-ring-video-doorbells.md) - [Breakfast-Inspired Concerts](https://www.trendhunter.com/trends/tiny-kitchen-concerts.md) - [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md) - [Singing Frozen Food Packaging](https://www.trendhunter.com/trends/singing-packaging.md) - [Doorstep Carol Concerts](https://www.trendhunter.com/trends/carol-concert.md) - [Protein-Rich Prepackaged Egg Bites](https://www.trendhunter.com/trends/jimmy-dean-egg-bites.md) - [Sausage Stuffed Breakfast Tacos](https://www.trendhunter.com/trends/breakfast-taco-made-with-jimmy-dean-sausage.md)