# Vibrant Folding Eyewear The Sunpocket Sunglasses Summer 2012 Collection is Great for Sports By Meghan Young | Published 2012-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunpocket-sunglasses-summer-2012 References: [hypebeast](http://hypebeast.com/2012/06/sunpocket-sunglasses-2012-summer-collection/) & [sunpocketoriginal](http://www.sunpocketoriginal.com/) The Sunpocket Sunglasses Summer 2012 collection is not only filled with convenient and practical eyewear, it features a ton of stylish designs as well. It melds function and form perfectly. Its functionality stems from its [foldable frame](https://www.trendhunter.com/trends/csport-collection), which makes each sunglasses fit handily into pockets--hence the brand's name. As for the form, with [colorful transparent frames](https://www.trendhunter.com/trends/vintage-soul-collection) and vibrant lenses to match, not to mention more traditional options, there is a style available to suit just about anyone. Specifically great for [sporting events](https://www.trendhunter.com/trends/oakley-stunt-collection), the pieces in the Sunpocket Sunglasses Summer 2012 collection each come with a signature Sunpocket strap that ensures they stay put even when executing some crazy moves in the air, on the ground or in the water. This is no surprise since its roots lie in ski and surf. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Foldable Eyewear:** The foldable frame in the Sunpocket Sunglasses Summer 2012 collection presents an opportunity for disruptive innovation in the eyewear industry. - **Colorful Transparent Frames:** The vibrant and transparent frames in the Sunpocket Sunglasses Summer 2012 collection could inspire disruptive innovations in the fashion industry. - **Convenient and Practical Eyewear:** The functional design of the Sunpocket Sunglasses Summer 2012 collection opens up opportunities for disruptive innovation in the accessories industry. ### Where This Applies - **Eyewear:** The Sunpocket Sunglasses Summer 2012 collection introduces a foldable frame that could disrupt the eyewear industry. - **Fashion:** The colorful and transparent frames in the Sunpocket Sunglasses Summer 2012 collection have the potential to disrupt the fashion industry with their unique design. - **Accessories:** The convenient and practical design of the Sunpocket Sunglasses Summer 2012 collection presents an opportunity for disruptive innovation in the accessories industry. ## Related on Trend Hunter - [Practical Stylish Foldable Eyewear](https://www.trendhunter.com/trends/editions-pliables.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md) - [Versatile Sporty Eyewear Collections](https://www.trendhunter.com/trends/csport-collection.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Hybrid Cyclist Sunglasses](https://www.trendhunter.com/trends/sunski-velo.md) - [Futuristic Winter Sport Eyewear](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid.md)