# Tinted Sunscreen Cosmetics Tower 28's SunnyDays SPF 30 is a Two-in-One Mineral Sunscreen By Laura McQuarrie | Published 2021-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunnydays-spf-30 References: [byrdie](https://www.byrdie.com/sunscreen-foundation-review-5202549) & [tower28beauty](https://www.tower28beauty.com/products/sunnydays-tinted-spf?variant=39487649316919) Tower 28's SunnyDays SPF 30 Tinted Sunscreen Foundation is a two-in-one [mineral sunscreen product](https://www.trendhunter.com/trends/mineral-sunscreen-spf-50) that delivers broad-spectrum protection, all the while combating blue light pollution, soothing the skin and diminishing redness. The protective product shields the skin and at the same time leaves it with a natural finish so that features like moles and freckles can shine through. The formula can be found in 14 shades that offer [light to medium coverage](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen) that's buildable and won't leave behind an undesirable white cast. Notably, SunnyDays is the first and only complexion makeup product of its kind that has earned the [National Eczema Association's](https://www.trendhunter.com/trends/sos-faceguard-spf-30) Seal of Acceptance. With a formula that's free from alcohol, fragrance, gluten and soy, SunnyDays SPF 30 is safe for sensitive skin. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 86% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Tinted Mineral Sunscreen:** There is an opportunity to develop tinted mineral sunscreens that are eco-friendly and offer more skin-enhancing benefits beyond sun protection. - **Blue Light Defense:** Developing skincare and cosmetic products that combat blue light pollution could become a major trend, especially as more people spend time in front of computer screens. - **Sensitive Skin-friendly Makeup:** Creating makeup products that have earned seals of acceptance from organizations like the National Eczema Association is a growing trend, signaling a shift toward more inclusive beauty options for consumers with sensitive skin. ### Industries Being Reshaped - **Cosmetics:** Cosmetic companies can take advantage of the trend towards tinted mineral sunscreens and develop products that cater to eco-conscious consumers in order to stand out in an increasingly crowded market. - **Skincare:** As more people become aware of the potential harms of blue light pollution, skincare companies can develop products that offer protection and treatment, creating a new category of skincare for this specific issue. - **Medical:** With the rise of sensitive skin and eczema, medical professionals can work towards developing new treatments or programs for individuals struggling with these concerns, ultimately improving their quality of life. ## Related on Trend Hunter - [Sensitive-Safe Sunscreens](https://www.trendhunter.com/trends/sos-faceguard-spf-30.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md) - [Tinted Mineral Sunscreens](https://www.trendhunter.com/trends/tinted-mineral-sunscreen.md) - [Portable Tinted Sunscreens](https://www.trendhunter.com/trends/tinted-sunscreen.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Mixable Mineral Sunscreens](https://www.trendhunter.com/trends/mineral-cream-spf.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md)