# Tangy Orange Hard Seltzers SunnyD Vodka Seltzer Has a Tangy, Nostalgic Taste for Adults By Laura McQuarrie | Published 2023-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunnyd-vodka-seltzer References: [benzinga](https://www.benzinga.com/pressreleases/23/03/n31237660/you-asked-we-delivered-sunnyd-vodka-seltzer-is-here) & [sunnydcocktails](http://www.sunnydcocktails.com/)  [SunnyD](https://www.trendhunter.com/trends/rainbow-sherbet-sunnyd) [Vodka Seltzer](https://www.trendhunter.com/trends/2moods-vodka-seltzer) is an all-new hard seltzer that reimagines a nostalgic drink for adults. The brand found that many of its grown-up consumers use SunnyD as a mixer and asked for this product specifically. SunnyD held a blind taste test to try out its new Vodka Seltzer and the test confirmed that people found it unique with a great taste. "SunnyD Vodka Seltzer is meant to be enjoyed with friends, when it's time to connect and chill out," said Ilene Bergenfeld, Chief Marketing Officer, [Harvest Hill Beverage Company](https://www.trendhunter.com/trends/poppilu-1). For this reason, SunnyD Vodka Seltzer can be found in a convenient four-pack. For consumers who are looking to take a trip down memory lane or simply enjoy a timeless classic, nostalgic cocktails are a sure bet. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 43% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Nostalgic-inspired Hard Seltzers:** Creating new alcoholic beverages that reimagine classic nostalgic drinks presents a disruptive innovation opportunity in the beverage industry. - **Brand Extension for Popular Drinks:** Developing new alcohol products based on popular non-alcoholic beverages presents a disruptive innovation opportunity for brands looking to expand their reach. - **Flavor Innovation in Hard Seltzers:** Experimenting with unlikely or unconventional flavors in hard seltzers presents a disruptive innovation opportunity in the crowded alcoholic beverage market. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** The alcoholic beverage industry can capitalize on the trend of nostalgic-inspired hard seltzers by creating new products that appeal to adults who are nostalgic for classic drinks. - **Non-alcoholic Beverage Industry:** The non-alcoholic beverage industry has the opportunity to extend their brand by developing new alcohol products based on their popular drinks, such as SunnyD Vodka Seltzer. - **Flavoring Industry:** The flavoring industry can innovate and experiment with new and unique flavors to cater to the demand for unconventional tastes in alcoholic beverages, particularly hard seltzers. ## Related on Trend Hunter - [Tangy Citrus Vodka Seltzers](https://www.trendhunter.com/trends/ntrl-orange.md) - [Nostalgic Ready-to-Serve Cocktails](https://www.trendhunter.com/trends/sunshine-punch.md) - [Cream Soda Hard Seltzers](https://www.trendhunter.com/trends/vizzy-orange-cream-pop-hard-seltzer.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Effervescent Mimosa-Inspired Seltzers](https://www.trendhunter.com/trends/vizzy-mimosa-hard-seltzer.md) - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [90s-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/orange-hooch.md)