# Flora-Infused Lookbooks The H & M Sunny Days Campaign Features Plants and Outdoor Views By Jordy E | Published 2014-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunny-days References: [fashiongonerogue](http://www.fashiongonerogue.com/sunny-days-hm-offers-spring-2015-preview-trend-update/) & [hm](http://www.hm.com) The H & M 2015 Spring Preview titled "Sunny Days" has officially been released. Model Hana Jirickova is at the fore the production which features a variety of [flora-infused backdrops](https://www.trendhunter.com/trends/burberry-x-highgrove), seen in green leaves and breezy blue backdrops. The pieces present in this H & M set are as much delicate as the images. Present in the collection are ivory coats, fluffy t-shirts and patterned trousers, making for an exceptionally girly set. While this collection caters to warmer weather, it also includes pieces that are well-suited to the [fall and winter seasons via outerwear](https://www.trendhunter.com/trends/transition-collection) and thick sweaters. The line is thus quite versatile, making it all the more appealing for fans of the European label. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 46% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Flora-inspired Fashion:** Fashion industry could explore incorporating more floral designs in their clothing lines. - **Nature-inspired Advertising:** Marketing agencies could create ad campaigns with nature-inspired backdrops and scenery to promote their products. - **Season-transitional Collections:** Fashion designers could create versatile collections that cater to both warmer and colder seasons. ### Who This Affects Most - **Fashion:** The fashion industry could incorporate more nature-inspired designs in their collections to attract and retain customers. - **Marketing:** Marketing agencies could tap into the trend of nature-inspired advertising to create meaningful and impactful campaigns. - **Retail:** Retailers could stock season-transitional collections to cater to customers who need versatile clothing options throughout the year. ## Related on Trend Hunter - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Nature-Inspired Denim Collections](https://www.trendhunter.com/trends/springsummer-2025-denim-collection.md)