# AI-Powered Cooking Oil Apps Sunny and Appetite Creative Partnered on Connected Packaging By Michael Hemsworth | Published 2025-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunny-and-appetite-creative References: [retailtimes](https://retailtimes.co.uk/sunny-cooking-oil-launches-ai-powered-connected-packaging-experience-to-make-life-easier-in-the-kitchen/) & [thesunnypromise](https://thesunnypromise.com)  Cooking oil brand [Sunny and Appetite Creative](https://www.trendhunter.com/trends/black-cherry-limeade) have announced a partnership that will see a new artificial intelligence (AI)-powered smart packaging being brought to the market to make everyday life easier for consumers in the kitchen. The partnership between connected packaging brand [Appetite creative](https://www.trendhunter.com/trends/gulf-union-foods) and Sunny will see a web-based app launched for shoppers to use as a way to further explore and interact with the product. Shoppers will thus be able to play games to wine prizes, while also being offered access to a variety of cooking hacks and even daily activities to try out. Brand & Digital Marketing Manager Dan Khleif commented on the Sunny and Appetite Creative partnership saying, "We want customers to understand that Sunny is their everyday companion in the kitchen, and the [AI-powered recipe finder](https://www.trendhunter.com/trends/fridge-ai) in our new connected packaging experience delivers this goal. Sunny helps save time in the kitchen so families can enjoy more moments together, which is the driving force behind this innovative new campaign." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 47% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Connected Packaging Solutions:** Connected packaging offers interactive experiences that enhance consumer engagement and brand loyalty through innovative app-based interactions. - **AI-driven Culinary Experiences:** Artificial intelligence integration in food-related apps provides personalized cooking assistance and recipe recommendations for improved at-home dining experiences. - **Gamification of Consumer Products:** Introducing game elements in product interactions encourages consumer participation and engagement, transforming mundane tasks into entertaining experiences. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is increasingly adopting digital innovations like AI-powered apps to create interactive and engaging consumer experiences. - **Smart Packaging Technology:** Smart packaging technology pioneers are exploring new ways to integrate digital interactions that transform traditional packaging into engaging customer touchpoints. - **Mobile Application Development:** Mobile app developers are leveraging artificial intelligence to create highly interactive and personalized user experiences for everyday consumer products. ## Related on Trend Hunter - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [AI-Assisted Cooking Partnerships](https://www.trendhunter.com/trends/unilever-and-be-my-eyes.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [AI-Powered Recipe Tools](https://www.trendhunter.com/trends/hellmanns-meal-reveal.md) - [Smart Meal Planning](https://www.trendhunter.com/trends/kitchen-savvy-app.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [AI Smart Cooking Pan](https://www.trendhunter.com/trends/ai-smart-cooking-pan.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [AI-Powered Food Platforms](https://www.trendhunter.com/trends/samsung-food.md)