# Well-Balanced Kids Meal Kits Sunnie Disrupts the Kid's Food Space with Innovative To-Go Meals By Niko Pajkovic | Published 2021-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunnie References: [abduzeedo](https://abduzeedo.com/meet-sunnie-healthy-eating-and-strong-brand-identity-one-smiling-package?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+abduzeedo) & [feelsunnie](https://feelsunnie.com/) L.A. parents Katy Tucker and Lisette Howard have officially launched [Sunnie](https://www.trendhunter.com/trends/launches-sunnie), a new brand specializing in convenient, nutritious children's meals. Their inspiration for the brand came from the realization that similar products on the market contained a lot of [over-processed ingredients](https://www.trendhunter.com/trends/erewhon-kids-meal) while still claiming to be healthy alternatives. As a result, the mom duo set out to create a series of [convenient, grab-and-go kids meals](https://www.trendhunter.com/trends/kind-kids) that contained little to no processed ingredients, and that were also contained in sustainable packaging. In terms of branding, Sunnie teamed up with Drawn, a brand development agency based out of Eugene, Oregon. Together, they came up with a bright and playful brand identity that utilized interactive packing to appeal to kids, showing them that nutritious food can be both fun and tasty. Image Credit: Sunnie ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient, Nutritious Meal Kits:** The trend towards demand for on-the-go meal options that are healthier and contain fewer processed ingredients presents an opportunity for disruptive innovation - **Sustainable Packaging:** The trend towards environmentally conscious consumers who want packaging to be reusable or recyclable and limit waste presents an opportunity for disruptive innovation - **Interactive Packaging:** The trend towards innovative packaging designs that engage and entertain kids presents an opportunity for disruptive innovation ### Industries Being Reshaped - **Food and Beverage:** There is an opportunity for disruptive innovation in the food and beverage industry to create more nutritious and sustainable meal options with interactive packaging - **Children's Products:** There is an opportunity for disruptive innovation in the children's products industry to incorporate more sustainable and interactive packaging for meals and snacks - **Brand Development:** There is an opportunity for disruptive innovation in the brand development industry to create playful and engaging branding strategies, particularly for children's products ## Related on Trend Hunter - [Children-Targeted Butter Chicken Plates](https://www.trendhunter.com/trends/butter-chicken-plate.md) - [Snackable Back-to-School Lunches](https://www.trendhunter.com/trends/lunchers.md) - [Nutritious Campfire Confection Snacks](https://www.trendhunter.com/trends/smore-snack.md) - [Kid-Friendly Sauce Collaborations](https://www.trendhunter.com/trends/lost-in-the-sauz.md) - [Veggie-First Children's Meals](https://www.trendhunter.com/trends/lil-gourmets.md) - [Latin-Inspired Youth-Focused Foods](https://www.trendhunter.com/trends/limitededition-meals.md) - [Nutritious Kids Breakfast Lines](https://www.trendhunter.com/trends/little-spoon.md) - [Ready-to-Heat Lunch Bowls](https://www.trendhunter.com/trends/lunch-bowls.md) - [Plant-Based Lunch Kits](https://www.trendhunter.com/trends/mighty-yum.md)