# Anti-American Advertising Sunnex Jeans By Ayman | Published 2008-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunnex-jeans References: [policythought.blogspot](http://policythought.blogspot.com/2008/04/no-america-doesnt-have-image-problem.html) "Not made in America. Thankfully." That is the slogan of the [Mumbai jeans brand](https://www.trendhunter.com/trends/sydney-sweeney-1), **Sunnex Jeans**. The slogan is accompanied with powerful statements in the [print ads](https://www.trendhunter.com/trends/mwcurated), such as: "America is the police of the world. Don't wear its uniform." and "If you were reading this on a [New York street](https://www.trendhunter.com/trends/new-yorks-streeteasy), you would be mugged by now," and "A San Francisco radio station offered a case of canned fruit juice to the family of the one-thousandth person to commit suicide by jumping from the Golden Gate Bridge." Oh, the ad agencies just love America... ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 59% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Anti-american Advertising:** Disruptive innovation opportunity: Creating provocative and controversial advertising campaigns to challenge societal norms and capture consumer attention. - **Nationality-based Branding:** Disruptive innovation opportunity: Establishing brands that emphasize their non-American origin as a unique selling point to attract consumers seeking alternative options. - **Negative Branding:** Disruptive innovation opportunity: Capitalizing on negative messaging to create buzz and differentiation in the saturated advertising landscape. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Fashion brands can leverage anti-American advertising to stand out and connect with socially-conscious consumers. - **Advertising:** Disruptive innovation opportunity: Advertising agencies can explore new creative directions by pushing boundaries with controversial messaging and provoking public discourse. - **Consumer Goods:** Disruptive innovation opportunity: Brands in the consumer goods industry can adopt anti-American advertising as a way to differentiate themselves and resonate with consumers seeking unconventional choices. ## Related on Trend Hunter - [Humorous Local Product Ads](https://www.trendhunter.com/trends/local-product.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [USA-Made Custom Flags](https://www.trendhunter.com/trends/custom-flag.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md)