# Minimalist Fashion Brand Headquarters Sunnei Transformed a Former Recording Studio into its HQ By Elena Rahman | Published 2021-10-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sunnei-transformed References: [dezeen](https://www.dezeen.com/2021/10/14/sunnei-headquarters-milan-office-interiors/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) & [sunnei.it](https://sunnei.it/?utm_source=google&utm_medium=paid&utm_campaign=ALL_Search_01Brand-Pure&utm_content=123513136255&utm_term=sunnei&gclid=Cj0KCQjwqp-LBhDQARIsAO0a6aIK15Om0g0_6oFFjxeAr8L1NYWOteH72CuVwgwKUZrXcT9701kuhnYaAhYiEALw_wcB) Fashion brand Sunnei transformed a former recording studio in Milan into its new headquarters. The brand renovated the interior of the studio to create a [minimalist layout](https://www.trendhunter.com/trends/retail-environment) to better showcase its products. The headquarters acts as a canvas for furniture and art pieces by collaborators of the brand. Dubbed studio Palazzina Sunnei, the store's name references typical Milanese residential buildings to fit into its surroundings. The studio is organized as a series of livable spaces, which includes a photo studio, [a showroom](https://www.trendhunter.com/trends/creative-outpost), an archive, and meeting rooms. It also houses an office space for the fashion brand's team. The expansive space occupies [three floors of art-filled areas](https://www.trendhunter.com/trends/puma-studio-los-angeles), which offer a dynamic design scheme throughout the layout. Image Credit: Sunnei ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 73% | Activity: 40% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Retail Spaces:** There is a trend in creating minimalist layouts for retail spaces to better showcase products. - **Collaborative Art and Furniture Pieces:** There is a trend in showcasing furniture and art pieces created by collaborators of a brand in its headquarters. - **Multi-functional Workspaces:** There is a trend in creating multi-functional workspaces that can be used for meetings, showcasing products, and as photo studios. ### Where This Applies - **Fashion Industry:** Minimalist layouts and the use of collaborative art/furniture pieces could disrupt the fashion industry's traditional store designs. - **Interior Design Industry:** As companies expand and acquire new workspaces, there is an opportunity for the interior design industry to create multi-functional workspaces that could optimize employees' productivity and creativity. - **Art Industry:** The opportunity exists for artists and furniture designers to collaborate with companies to showcase their work and potentially disrupt the traditional retail and office design. ## Related on Trend Hunter - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Music Industry Creative Offices](https://www.trendhunter.com/trends/22re.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Transformed Minimal Artist Residency](https://www.trendhunter.com/trends/quadrodesign.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Repurposed Factory Studios](https://www.trendhunter.com/trends/tengbom.md) - [Tucked Away Showroom Studios](https://www.trendhunter.com/trends/nothing-design-co.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md)