# Cannabis-Focused Lifestyle Brand Takeovers SunMed Growers Partners with Old Pal By Kalin Ned | Published 2026-08-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sunmed-growers References: [wfmz](https://www.wfmz.com/news/pr_newswire/pr_newswire_stocks/sunmed-growers-and-old-pal-announce-maryland-relaunch/article_5e9d3ff6-dc27-507f-9eaa-6ad08e123f0e.html)  SunMed Growers, a Maryland-based cannabis cultivator with three generations of greenhouse farming heritage, has announced a partnership with the [lifestyle brand](https://www.trendhunter.com/trends/wet-paint-graffiti-collective) Old Pal to relaunch the latter's product line in the state through a licensing, manufacturing, and distribution agreement. This collaboration brings Old Pal's portfolio, which includes [whole flower, two-pack pre-rolls](https://www.trendhunter.com/trends/rose-lifescience), and the original 'Ready to Roll' ground cannabis kits available in sativa, indica, and hybrid varieties, back to Maryland after the brand had previously established a following during the state's medical-only market phase. The cultivation is taking place in SunMed Growers, a Dutch-style greenhouse facility in Cecil County, which leverages full-spectrum sunlight, climate control, and [sustainable practices](https://www.trendhunter.com/trends/black-buddha-cannabis) to reduce the environmental footprint compared to indoor operations while maintaining quality. Image Credit: SunMed Growers ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 65% | Activity: 64% | Freshness: 91% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Cannabis Lifestyle Licensing:** Brand-led licensing models are reshaping regional cannabis markets by pairing established consumer identities with local cultivation, manufacturing, and distribution infrastructure. - **Greenhouse-grown Cannabis:** Sunlight-powered greenhouse operations present a lower-impact alternative to indoor cultivation while preserving consistency, quality control, and scalable production. - **Ready-to-use Cannabis Formats:** Convenient formats such as pre-rolls and ground flower kits reflect rising demand for accessible cannabis products that simplify preparation and broaden consumer adoption. ### Industries Being Reshaped - **Cannabis:** State-level market fragmentation creates space for localized brand relaunches that combine regulatory access with recognizable product portfolios. - **Agriculture:** Controlled-environment greenhouse farming is extending traditional cultivation expertise into premium cannabis production with sustainability as a competitive differentiator. - **Consumer Packaged Goods:** Lifestyle positioning and familiar packaged formats are bringing cannabis closer to mainstream retail strategies centered on brand loyalty and repeat purchase behavior. ## Related on Trend Hunter - [Potent Collaborative Cannabis Strains](https://www.trendhunter.com/trends/josh-d.md) - [Chic Cannabis Boutiques](https://www.trendhunter.com/trends/the-hemp-company-by-curaleaf.md) - [Unique Cannabis Packaging](https://www.trendhunter.com/trends/the-summer-6pack.md) - [Cannabis Product Expansions](https://www.trendhunter.com/trends/canopy-growth.md) - [Polish Cannabis Debuts](https://www.trendhunter.com/trends/aurora-cannabis-1.md) - [Re-Rolled Cannabis Product Lines](https://www.trendhunter.com/trends/anthem-bold.md) - [Diversified Cannabis Brand Portfolios](https://www.trendhunter.com/trends/preroll-brand-lime.md) - [Potent Cannabis Portfolio Expansions](https://www.trendhunter.com/trends/aurora-cannabis1.md) - [Controlled Cannabis Experiences](https://www.trendhunter.com/trends/Go-Brands.md)