# Hidden Messages in Coffee Sunman Kwon's Message of Love By Ayman | Published 2008-03-12 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/sunman-kwons-message-of-love References: [yankodesign](http://www.yankodesign.com/index.php/2008/03/12/deep-love-of-coffee/) It is interesting that North Americans are often turned off by the wet, dark grinds at the bottom of their [cup of coffee](https://www.trendhunter.com/trends/simply-coffee-caf), while Europeans cherish the last sip as a treat of concentrated goodness. Creative designer **Sunman Kwon** has a new, romantic reason for Americans to drink their coffee to the last drop. A cleverly concealed, symbolic message turns your journey to the bottom of the cup into a journey into the universal language of love. The [message of love](https://www.trendhunter.com/trends/rockmance-frappucino) acts like a slow strip-tease of affection, and is only fully revealed after the entire content has been consumed. The more you sip, the closer you get to the heart. Check out another cool design by Sunman Kwon, the Mooon+ phone: ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Concealed Messages:** Opportunity to integrate hidden messages or symbols into various products, creating a unique customer experience - **Personalized Packaging:** Incorporate personalized messages or imagery on various packaging to create a more emotional connection with the product - **Multi-functional Products:** Design products that serve dual purposes or have hidden features to surprise and delight customers ### Industries Being Reshaped - **Food and Beverages:** Coffee shops and other food and beverage businesses could incorporate hidden messages in their products to enhance the customer experience - **Retail:** Retailers could use personalized packaging to create a deeper emotional connection with their customers - **Technology:** Integrating hidden features or messages in technology products could create a sense of discovery and delight for users ## Related on Trend Hunter - [Love-Themed Coffee Blends](https://www.trendhunter.com/trends/lovethemed-coffee-blend.md) - [Romantic Coffee Collections](https://www.trendhunter.com/trends/romantic-coffee-collection.md) - [Love-Reminding Kitchenware](https://www.trendhunter.com/trends/i-love-you-because-mug.md) - [Augmented Reality Kitchenware](https://www.trendhunter.com/trends/long-distance-message-mug-coaster.md) - [Romantic Ready-to-Drink Lattes](https://www.trendhunter.com/trends/draft-latte-strawberry-mocha.md) - [$1,000 Coffee Cups](https://www.trendhunter.com/trends/expensive-coffee.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Computer-Inspired Coffee Makers](https://www.trendhunter.com/trends/apple-drip.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md)