# Imaginative Raisin Ads Sun-Maid's 'Imagine That' Ad Spotlights a World of Possibilities By Ell Smith | Published 2021-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunmaid-imagine-that References: [adsoftheworld](https://www.adsoftheworld.com/media/film/sunmaid_imagine_that) & [sunmaid](https://www.sunmaid.com/) A child's imagination is the star of [Sun-Maid](https://www.trendhunter.com/trends/themed-haunted-house)-s 'Imagine That' ad spot, which is set to promote the raisin brand's new line of snacks. Sun-Maid's iconic logo and bright red box is instantly recognizable, but now the label is branching out into other snacks that incorporate the brand's well-known dried fruit. In the ad, a young girl narrates as she challenges the viewer to imagine if "Sun-Maid raisins were just the beginning." The ad then shifts location from the girl's dining room table to inside her imagination, highlighting a whimsical dream-like space that's filled with [sweet snacks](https://www.trendhunter.com/trends/betterforyou-snack-campaign). The end of the ad showcases some of Sun-Maid's innovations, which include [yogurt-covered raisins](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us) or sour watermelon snacks. Image Credit: Sun-Maid ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 11% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Imaginative Food Ads:** Using a child's imagination to promote food products can create memorable and emotionally resonant advertisements. - **Diversification of Iconic Brands:** Expanding product offerings beyond the original product can give established brands growth opportunities and a chance to reach new markets. - **Innovative Healthy Snacks:** Innovations like yogurt-covered raisins or sour watermelon snacks offer consumers healthy snack options that are also fun and tasty. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from exploring imaginative and creative ways to market products to consumers. - **Consumer Packaged Goods:** Consumer packaged goods companies can look to iconic brands like Sun-Maid as examples of how to diversify and expand product lines to reach new consumers. - **Health and Wellness:** The health and wellness industry can innovate to bring unique and tasty healthy snack options to consumers, like the yogurt-covered raisins or sour watermelon snacks. ## Related on Trend Hunter - [Flavor Combination Raisins](https://www.trendhunter.com/trends/blueberry-vanilla-yogurt-covered-raisins.md) - [Adult-Targeted Fruit Snacks](https://www.trendhunter.com/trends/sunmaid-farmstand-reserve.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Cinnamon Raisin Cream Cheeses](https://www.trendhunter.com/trends/cinnamon-raisin-schmear.md) - [Festive Raisin Recipes](https://www.trendhunter.com/trends/breakup-with-fruitcake.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Grape Jerky Snacks](https://www.trendhunter.com/trends/grape-jerky.md) - [Nostalgic Back-To-School Snack Campaigns](https://www.trendhunter.com/trends/backtoschool-snack1.md)