# Bone Conduction Audio Eyewear The 'SUNKOO' Sunglasses Keep Users Discreetly Connected By Michael Hemsworth | Published 2020-05-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sunkoo-sunglasses References: [yankodesign](https://www.yankodesign.com/2020/05/15/why-wear-glasses-and-airpods-when-they-could-essentially-be-combined-into-one-device/) & [kickstarter](https://www.kickstarter.com/projects/653315698/sunkoo-audio-sunglasses?ref=182woy) The 'SUNKOO' sunglasses are a [smart audio solution](https://www.trendhunter.com/trends/airgo-a5) for consumers looking to transform their daily commuting experience by integrating must-have connectivity into their lifestyle in a discreet way. The sunglasses utilize [bone conduction audio](https://www.trendhunter.com/trends/suunto-aqua) to let users listen to music or even take calls during wear without restricting their hearing to allow for better awareness when in urban areas. The eyewear also boasts integration with the Siri voice assistant to let users perform digital tasks, get audio directions and more. The 'SUNKOO' sunglasses are finished with [premium lenses](https://www.trendhunter.com/trends/oakley-meta-vanguard) that are covered in an anti-glare coating that will work to block out UVA and UVB rays. The eyewear is the design work of Xin Tu, Bao Xu, Xishan Zhang, Xiaomin Chou and Hong Li. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Bone Conduction Technology:** The rise of bone conduction audio technology presents disruptive innovation opportunities in various industries. - **Discreet Connectivity:** The demand for discreet connectivity solutions creates disruptive innovation opportunities for businesses across different sectors. - **Smart Eyewear:** The integration of smart features into eyewear opens up disruptive innovation opportunities in the consumer electronics industry. ### Industries Being Reshaped - **Audio Technology:** The adoption of bone conduction technology in the audio industry provides disruptive innovation opportunities for audio device manufacturers and music streaming platforms. - **Fashion and Accessories:** The combination of functionality and style in discreet connectivity solutions creates disruptive innovation opportunities for fashion and accessories brands. - **Consumer Electronics:** The development of smart eyewear with integrated connectivity features presents disruptive innovation opportunities for consumer electronics companies, particularly in the wearables segment. ## Related on Trend Hunter - [Connected UV Protection Eyewear](https://www.trendhunter.com/trends/lucyd-lyte.md) - [Situational Awareness Athlete Earphones](https://www.trendhunter.com/trends/suunto-sonic-bone-conduction-headphones.md) - [Sport-Friendly Smart Sunglasses](https://www.trendhunter.com/trends/reebok-octane.md) - [Audio-Focused Smart Glasses](https://www.trendhunter.com/trends/xiaomi-mijia-smart-audio-glasses.md) - [Connected UV Protection Eyewear](https://www.trendhunter.com/trends/smart-outdoor-glasses.md) - [Voice-Assistant Sunglasses](https://www.trendhunter.com/trends/lucyd-2.md) - [Foldable Bone Conduction Headphones](https://www.trendhunter.com/trends/foldable-bone-conduction-headphones.md) - [Athletic Open-Ear Headphones](https://www.trendhunter.com/trends/openear-bone-conduction-headphones.md) - [Bone-Conduction Bluetooth Headsets](https://www.trendhunter.com/trends/boneconduction-bluetooth-headset.md)