# Olympian-Backed Skin Moisturizers Tatcha Teams Up with Suni Lee to Debut its Dewy Milk Moisturizer By Kanesa D | Published 2025-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/suni-lee References: [cosmeticsbusiness](https://cosmeticsbusiness.com/olympian-suni-lee-fronts-tatcha-s-campaign-for-dewy-launch) & [tatcha](https://www.tatcha.com/?country=CA)  Japanese skincare brand [Tatcha](https://www.trendhunter.com/trends/dewy-milk-moisturizer) is working with two-time Olympic gold medalist Suni Lee to promote its all-new [Dewy](https://www.trendhunter.com/trends/moisture-match-up-campaign) Milk Moisturizer. This innovative product, packaged in a sleek purple pump bottle and described as having a "liquid-luxe" texture, is designed for all skin types. “I am so excited for The Dewy Milk Moisturiser to bring the signature Tatcha dewy glow to my oily and combination skin clients,” said Daniel Martin, Global Director of Artistry. “This lightweight texture leaves a glowing finish while feeling weightless, making it perfect for a radiant finish under make-up.” The moisturizer aligns with consumer demand for a lighter-weight version of its Dewy Skin Cream. The new Dewy Milk Moisturizer has a thinner consistency, allowing for easier breathability. Image Credit: Tatcha ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 25% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Athlete-influencer Collaborations:** Collaborations between skincare brands and athletes provide unique opportunities for leveraging the personal brand of sports figures in product promotions. - **Lightweight Skincare Textures:** Demand is rising for skincare products with lighter textures that cater to multiple skin types without sacrificing hydration and finish. - **Customizable Moisturizer Offerings:** Brands are innovating by introducing moisturizers that address specific consumer preferences for weight, texture, and finish, allowing for more tailored skincare solutions. ### Where This Applies - **Skincare and Cosmetics:** The skincare industry continues to thrive on the introduction of innovative products that appeal to diverse skin needs and consumer preferences. - **Celebrity Branding and Endorsements:** Industries focused on celebrity partnerships see opportunities for integrating influential figures into brand narratives for enhanced consumer engagement. - **Personal Care Packaging Design:** The design of packaging in the personal care industry is evolving, emphasizing user-friendly and aesthetically pleasing options like sleek pump bottles to enhance brand appeal. ## Related on Trend Hunter - [Oil-Balancing Milky Moisturizers](https://www.trendhunter.com/trends/dewy-milk-moisturizer.md) - [Sporty Social Skincare Campaigns](https://www.trendhunter.com/trends/moisture-match-up-campaign.md) - [Youth-Restoring Moisturizers](https://www.trendhunter.com/trends/the-longevity-cream.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md) - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Milky Hydrating Sunscreens](https://www.trendhunter.com/trends/the-milky-sunscreen-spf-50.md) - [Milky Lightweight Moisturizers](https://www.trendhunter.com/trends/the-base-face-milk.md) - [Everyday Athlete Skincare](https://www.trendhunter.com/trends/medalist.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md)