# SPF Comedy Specials e.l.f. SKIN's Sunhinged Brings Awareness to Foundational Sun Care By Laura McQuarrie | Published 2025-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunhinged References: [businesswire](https://www.businesswire.com/news/home/20250609334584/en/e.l.f.-SKIN-Roasts-the-Sun-in-New-Comedy-Special) & [elfcosmetics](https://www.elfcosmetics.com/en_CA/skin-care)  Gen Z is diligent about hydrating, moisturizing, and layering skincare products yet they sometimes skip the most foundational step of all—daily sun protection—and e.l.f. [SKIN's](https://www.trendhunter.com/trends/divine-skintervention) Sunhinged is a new comedy special centered on this topic. “At e.l.f., we believe in meeting our community where they are—and, in this case, that’s somewhere between a 10-step skincare routine and forgetting sunscreen altogether," said Kory Marchisotto, Chief Marketing Officer at e.l.f. [Beauty](https://www.trendhunter.com/trends/peculiar-behavior). Part of an awareness campaign for e.l.f. SKIN’s Suntouchable collection, Sunhinged is a roast of the sun hosted by Marie Faustin and features Meghan Trainor, Heidi N’ Closet and others. According to a 2025 [American Academy of Dermatology Association](https://www.trendhunter.com/trends/native-sensitive-series) survey, 64% of Gen Zers often forget to apply sunscreen, and to make matters worse, 50% of Gen Z experience severe sunburn in the summer months. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 67% | Activity: 70% | Freshness: 42% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Entertaining Health Education:** Comedy specials like e.l.f. SKIN's Sunhinged highlight the potential for entertainment to effectively convey important health messages to younger generations. - **Skincare-conscious Comedy:** Integrating skincare education into entertaining formats such as humor provides a fresh approach to engaging audiences who typically overlook traditional health advisories. - **Crossover Marketing Campaigns:** Blending media formats and product promotion, as seen with e.l.f. SKIN's innovative comedy special, reflects a trend towards more immersive and relatable brand experiences. ### Who This Affects Most - **Skincare:** The skincare industry can benefit from creative marketing approaches that blend education with entertainment, addressing common consumer oversights like sunscreen usage. - **Entertainment:** Entertainment sectors exploring partnerships in unconventional topics like sun care can pioneer new avenues for content-driven brand collaborations. - **Marketing and Advertising:** Incorporating humor into marketing strategies opens up new paths for brands to connect with audiences, particularly in raising awareness of health-related habits. ## Related on Trend Hunter - [Gen Z Sun Care Campaigns](https://www.trendhunter.com/trends/sun-care-campaign.md) - [Sun Safety Docu-Series](https://www.trendhunter.com/trends/the-burning-truth.md) - [Unholy Skincare Campaigns](https://www.trendhunter.com/trends/divine-skintervention.md) - [Sunscreen Rom-Com Campaigns](https://www.trendhunter.com/trends/the-one-under-the-sun.md) - [Skin-Caring SPF Collections](https://www.trendhunter.com/trends/spooge.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Social Sun Care Challenges](https://www.trendhunter.com/trends/layeryourspf.md) - [Accessible SPF Pop-Ups](https://www.trendhunter.com/trends/what-the-spf.md)