# Sun-Grown Natural Luffas Kōv's Luffas are Absolutely Uniqued and Naturally-Derived By Kalin Ned | Published 2022-03-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sungrown-natural-luffas References: [kovskincare](https://kovskincare.com/collections/custom-collection/products/sun-grown-natural-luffa)  The sun-grown natural luffa revolution is here thanks to British Columbia-based skin and body care brand Kōv. This interesting item is naturally from seed under the Californian sun. This approach definitely gives the product a subtle twist and (favorably) separates it from other options in this category. Users can enjoy a natural softness when the luffa is wet and a luxuriously exfoliating experience. A sun-grown natural luffa is an excellent alternative to petroleum-based products—the colorful nylon shower puffs that one usually sees scrunched up in shopping aisles. Luffas come from a Luffa plant, which Kōv mentions "looks like a cucumber." Because of their material makeup, such shower companions are fully compostable, contributing to a more sustainable lifestyle. Kōv's sun-grown natural luffa comes with a blue cotton cord. Image Credit: K?v ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 22% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sun-grown Natural Products:** Opportunity to innovate with other sun-grown natural products that can provide unique and eco-friendly alternatives to traditional products. - **Compostable Shower Products:** Opportunity to develop a line of eco-friendly shower products that are fully compostable, such as natural sponges and loofahs. - **Luxurious Spa Experience:** Opportunity to create a line of natural, sun-grown spa products that promote a luxurious, eco-friendly experience for customers. ### Industries Being Reshaped - **Natural Skincare:** Opportunity for natural skincare companies to use sun-grown natural luffas to differentiate their products and appeal to eco-conscious consumers. - **Eco-friendly Home Products:** Opportunity for home product brands to expand their line with eco-friendly, compostable shower products. - **Spa and Wellness:** Opportunity for spa and wellness brands to incorporate sun-grown natural luffas for an eco-friendly, luxurious experience for their customers. ## Related on Trend Hunter - [Sustainable Luffa Plant Lighting](https://www.trendhunter.com/trends/luffa-collection.md) - [Eco-Friendly Charcoal Sponges](https://www.trendhunter.com/trends/lufo.md) - [Organic Sustainably Crafted Stools](https://www.trendhunter.com/trends/luffa-stoolita.md) - [Sustainable Rounded Dish Sponges](https://www.trendhunter.com/trends/sun-sponge.md) - [Microbiome-Friendly Exfoliation Gloves](https://www.trendhunter.com/trends/exfoliating-glove.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Grass-Scented Bubble Bars](https://www.trendhunter.com/trends/wash-and-grow.md) - [Exfoliating Body Towels](https://www.trendhunter.com/trends/goshi-2.md) - [Soap-Embedded Body Scrubers](https://www.trendhunter.com/trends/body-smoosh.md)