# Butt-Faced Campaigns Sunglassing Sunglasses Says "Kiss My Glass" By Shelby Lee Walsh | Published 2009-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunglassing-sunglasses References: [adsoftheworld](http://adsoftheworld.com/media/print/glassing_sunglasses_kiss_my_glass_1) Glassing Sunglasses came out with a shocking ad recently with the help of advertising agency Y&R based in Italy. With the cheeky (pun intended) "Kiss my glass" slogan paired with faces that look like bums wearing shades, this ad is definitely worth a double take. Vicky Gitto was the creative director, art director and copywriter for the Glassing Sunglasses print campaign. It is evident that the company should be kissing her glass for a job well done. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Cheeky Advertising:** Embrace cheeky and unexpected advertising campaigns to grab attention and differentiate your brand. - **Unconventional Visuals:** Utilize unconventional visuals and imagery to create memorable and shareable advertising content. - **Playful Branding:** Incorporate playful and humorous elements into your brand identity to connect with younger and more diverse audiences. ### Who This Affects Most - **Eyewear:** Leverage disruptive advertising strategies to stand out in the competitive eyewear industry. - **Fashion:** Explore unique and attention-grabbing advertising approaches to make a splash in the fashion industry. - **Creative Agencies:** Support brands in developing innovative and daring advertising campaigns that capture attention and drive engagement. ## Related on Trend Hunter - [Lens-Cleaning Apparel Collections](https://www.trendhunter.com/trends/microfiber-collection.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md)