# Spin-Friendly Sunglasses Jimmy Fallon & Warby Parker Develop Classic Sunglasses with a Twist By Kalin Ned | Published 2019-12-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sunglasses-with-a-twist References: [ca.warbyparker](https://ca.warbyparker.com/spinnies) & [instagram](https://www.instagram.com/jimmyfallon/) Contemporary [eyewear label](https://www.trendhunter.com/trends/shenseea) and TV personality Jimmy Fallon enter a collaboration together to create a pair of [classic sunglasses with a twist](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival). The design is informed by a personal habit of the famed comedian -- often, he finds himself spinning his eyewear. As a result, the partnership with the brand seeks to create an ultra-niche product based on that. Dubbed 'Spinnies™,' the Jimmy Fallon x [Warby Parker](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain) joint venture boasts sunglasses that are geared for spinning. The unique mechanism is currently patent-pending and ultra-durable. According to the brand, the frame is proven to withstand 10,000 spins. Consumers can purchase the limited-edition sunglasses with a twist starting December 5th. A 100% of one's Spinnies™ purchase will be donated to the Pupils Project which is a program that provides free vision screenings, eye exams and glasses to school children in the United States. Image Credit: Warby Parker ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Spinning Eyewear:** The trend of creating sunglasses with a unique mechanism for spinning opens up opportunities for innovative and playful designs. - **Limited-edition Collaborations:** The trend of collaborating with celebrities or influencers to create limited-edition products can create buzz and exclusivity, attracting consumers. - **Socially Conscious Purchases:** The trend of donating proceeds to charitable causes allows consumers to make a positive impact with their purchases. ### Where This Applies - **Eyewear:** The eyewear industry can explore new designs and materials to cater to the trend of spinning sunglasses. - **Fashion:** The fashion industry can capitalize on the trend of limited-edition collaborations by partnering with celebrities and influencers to create unique products. - **Nonprofit:** Nonprofit organizations can leverage the trend of socially conscious purchases by collaborating with brands to create products that support charitable causes. ## Related on Trend Hunter - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Cereal-Inspired Sunglasses](https://www.trendhunter.com/trends/cinnamon-toast-crunch-and-pit-viper.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Student-Friendly Eyewear Collabs](https://www.trendhunter.com/trends/state-sunglasses.md)