# Sunglasses Trend Report Investigate the Growing Eyewear Community By Jordy E | Published 2012-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunglasses-trend-report References: [trendreports](http://www.trendreports.com/research/sunglasses) Shaded eyewear has yet to go out of style, and has provided a highly sought-after masked look for decades. Aside from the practical sun-blocking features, sunglasses have acquired a certain status within society, commonly associated with the glamor of haute couture lines. The Prada, Chanel, Versace and Oakley brands are only some of the fashion houses that thrive on the sunglasses industry, making for some stunning designs. The [Sunglasses Trend Report](http://www.trendreports.com/research/sunglasses) does an excellent job of documenting the product, and the many sales pitches surrounding the ware. High-end accessories have been a consistent favorite of the fashion world's posh consumer sector. Whether in the form of the classic aviator design or produced to suit the requirements of optical prescriptions, the lenses have been in high demand. The extensive bifocal market is relevant to retailers, in-vogue companies and celebrity trailblazers alike, making the Sunglasses Trend Report relevant to multiple audiences. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **High-end Sunglasses:** Opportunities for innovative designs and branding to capture the luxury consumer market. - **Eyewear Fashion Trends:** Opportunities for trendsetting and personalized styles to cater to individual preferences. - **Prescription Sunglasses:** Opportunities to meet the needs of consumers with vision problems while still incorporating fashion and style. ### Industries Being Reshaped - **Fashion and Luxury Goods:** The high demand for designer and luxury sunglasses presents opportunities for innovative and unique designs. - **Eyewear and Optometry:** Opportunities to provide customized and personalized prescriptions along with fashion-forward designs. - **Online Retail and E-commerce:** New technologies can allow for online try-ons and personalized recommendations to capture the growing market for online eyewear purchases. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Prescription Eyewear Line Expansions](https://www.trendhunter.com/trends/quays-optical-line.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md)