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# Cardboard Eyewear Boxes
Portrait Eyewear's Sunglasses Packaging System Embraces Simplicity

By Laura McQuarrie | Published 2016-02-03 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sunglasses-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/portrait-hand-made-sunglases.html) & [portraiteyewear](http://www.portraiteyewear.com/)

In order to show off the beauty of its products in an unconventional way, Portrait Eyewear created a distinctive sunglasses packaging system.

The eyewear packaging design is made from a simple cardboard box, which has been shaped in an irregular way with prominent facets on its sides. By experimenting with different polygonal configurations, Portrait Eyewear settled on a design that featured enough overlapping to protect the contents within.

The eco-friendly sunglasses packaging design is made entirely of cardboard and uses no glue to hold the components together. This means that after the intriguing box has been appreciated by the end user, it is easy for them to take return the box to a flat state for the purposes of easily recycling it.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 89% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Packaging:** Exploring eco-friendly packaging solutions that prioritize materials like cardboard and eliminate the need for glue, allowing for easy recycling.
- **Creative Packaging Design:** Embracing unconventional shapes and polygonal configurations to create unique and eye-catching packaging for products.
- **Minimalistic Packaging:** Opting for simple and uncomplicated packaging designs that showcase the product while still offering adequate protection.

### Who This Affects Most

- **Fashion Retail:** Incorporating innovative and sustainable packaging solutions to enhance the customer experience and elevate the brand image in the fashion industry.
- **Consumer Goods:** Applying creative packaging design concepts to stand out on retail shelves and attract the attention of consumers in the competitive consumer goods market.
- **Sustainability and Recycling:** Developing packaging systems that prioritize easy recycling and environmental sustainability to meet the growing demand for eco-friendly solutions in the packaging industry.

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