# Disguise-Driven Sunglasses Editorials Highsnobiety Test Drives Prada's Latest Disguise Sunglasses By Kalin Ned | Published 2019-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunglasses-editorial References: [highsnobiety](https://www.highsnobiety.com/p/prada-disguise-sunglasses/) & [prada](https://www.prada.com/us/en/products.prada_disguise_sunglasses.SPR04V_E525_F08C1_C_059.html?utm_source=highsnobiety_us&utm_medium=branded_content&utm_campaign=2019-06-10_pradass19_us) [Highsnobiety](https://www.trendhunter.com/trends/port-tanger) launches an entertaining sunglasses editorial that puts Prada's latest offering to the test. The high fashion item in question is titled 'Disguise.' The name hints at "the fundamental purposes of an item of clothing" which suggests some sort of altercation and "an element of disguise in play." Prada's offering is said to be stylish, however, it effortlessly allows people to blend-in rather than make a statement. Spotlighted in a playful sunglasses editorial by Highsnobiety, the luxe fashion house's eyewear is put to the test. The photographs spotlight contemporary artist King who is shot on the streets of Berlin. Wearing the new [Prada Disguise](https://www.trendhunter.com/trends/collapse-sneaker) sunglasses, the artist-turned-model explores the urban environment "as a touristy dad, city jogger, and graffiti artist." Photo Credits: Prada ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Disguise-driven Fashion:** Opportunity to innovate with clothing items that offer an element of disguise, such as sunglasses that blend-in rather than make a statement. - **Playful Fashion Editorials:** Opportunity to create editorial content that tests and showcases fashion items in a lighthearted and playful way. - **Street Wear:** Opportunity to incorporate street art and urban culture into fashion and accessories, such as the graffiti artist featured in the editorial. ### Sectors Adopting This - **Fashion & Accessories:** Innovate with fashion items that offer more than just style, such as disguising elements or playful features that create editorial potential. - **Photography:** Opportunity exists within photography to bring out the product using playful characters that show how they are using the product. - **Art & Culture:** Integrating art and culture into fashion, including street art, creates an identity and inspiration for clothing items. ## Related on Trend Hunter - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md)