# Beer-Branded Sunglass Giveaways Coors Light is Giving Away Ray-Bans to Celebrate Its New Cans By Grace Mahas | Published 2020-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunglass-giveaways References: [promorules](https://www.promorules.com/PL013897) & [twitter](https://twitter.com/CoorsLight) To help celebrate the warmer weather and the launch of its new beer can packaging, [Coors Light](https://www.trendhunter.com/trends/draught-draft) recently launched a sunglass giveaway where 1,000 lucky fans can win Ray-Bans. The campaign was inspired by the summer-themed can that features a pair of sunnies with the word "chill" inscribed between the lenses. To enter the sunglass giveaway, all fans need to do is to post a picture on Twitter or [Instagram](https://www.trendhunter.com/trends/coors-light-coors-light) with the can sunglasses over their eyes accompanied by the hashtags #TakeTimeToChill and #sweeps, as well as following the brand on social media. Submissions will be open from Wednesday, May 20th at noon CT until Monday, May 25th at 11:59:59 PM CT. Image Credit: Coors Light ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Branded Sunglass Giveaways:** Opportunity for beer brands to engage and reward customers through branded giveaways. - **Social Media Contests:** Opportunity to leverage social media platforms for engaging and interactive marketing campaigns. - **Summer-themed Packaging:** Opportunity to create limited edition packaging that resonates with consumers during specific seasons. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to boost brand loyalty and engagement through promotional giveaways. - **Fashion and Accessories:** Opportunity for fashion and accessory brands to partner with beverage companies for co-branded merchandise and giveaways. - **Advertising and Marketing:** Opportunity for marketing agencies to help brands design and implement social media contests and giveaways to increase brand awareness and customer engagement. ## Related on Trend Hunter - [Weekly Summer Giveaways](https://www.trendhunter.com/trends/modelo-time.md) - [Beer-Branded Basketball Experiences](https://www.trendhunter.com/trends/draught-draft.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Temporary Retirement Sweepstakes](https://www.trendhunter.com/trends/temporary-retirement-sweepstakes.md) - [Beach-Themed Beer Promotions](https://www.trendhunter.com/trends/corona-promotion.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md)