# Cancer Foundation-Backed Face Shields Colorescience's 'Sunforgettable' Protects Skin Safely By Colin Smith | Published 2024-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunforgettable References: [beautysense](https://beautysense.ca/en/colorescience-sunforgettabler-total-protectiontmface-shield-spf-50-original.html)  The Sunforgettable Total Protection Face Shield Classic SPF 50 by [Colorescience](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser) is a mineral-based sunscreen that offers broad-spectrum protection against UVA/UVB rays, pollution, blue light, and infrared radiation. It features EnviroScreen Technology, which provides a [hydrating and antioxidant-rich formula](https://www.trendhunter.com/trends/protected-and-hydrated). The product is designed to be lightweight and blend into most skin tones without leaving a white cast, making it suitable for various skin types. The product is available for purchase at an MSRP of $49.00. Customers can opt to pay in four interest-free installments of $12.25 through payment partners if desired. It is sold on the Colorescience website, as well as third-party retailers and online beauty stores, some of which offer free shipping and free returns. Purchases also contribute to points in the Colorescience Lasting Beauty Rewards program. Image Credit: Colorescience ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 13% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mineral-based Sunscreen:** Opportunity lies in developing innovative mineral-based sunscreens with added benefits like pollution and blue light protection. - **Enviroscreen Technology:** There is potential for integrating EnviroScreen Technology into various skincare products to offer hydrating and antioxidant-rich formulas for enhanced protection. - **Interest-free Installments:** Exploring the option of offering interest-free installment payments can attract more customers looking for flexible payment solutions. ### Who This Affects Most - **Skincare Industry:** The skincare industry can leverage mineral-based sunscreens and EnviroScreen Technology to create innovative products focusing on comprehensive skin protection. - **Retail Industry:** Incorporating interest-free installment payment options in retail can drive sales and customer loyalty by providing more flexible purchasing alternatives. - **Beauty Industry:** Integrating mineral-based sunscreens with additional benefits can disrupt the beauty industry by catering to consumers seeking multifunctional and effective skincare products. ## Related on Trend Hunter - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Protective Skin-Brightening Cosmetics](https://www.trendhunter.com/trends/tanologist-super-shield.md) - [Brightening Antioxidant Sunscreens](https://www.trendhunter.com/trends/multivitamin-clear-coat-broad-spectrum.md) - [Transparent Water-Gel Sunscreens](https://www.trendhunter.com/trends/invisible-shield-spf-50.md) - [Lightweight High-Level Sun Protectors](https://www.trendhunter.com/trends/sun-protectors.md)