# Allergen-Free Alt Milks Lattini's Sunflower Seed Milk Spotlights a Drought-Tolerant Plant By Laura McQuarrie | Published 2022-11-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sunflower-seed-milk References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4430-new-beverage-innovation) & [lattini](https://lattini.com/)  Plant-based milk alternatives are now offered in many different forms and Lattini creates sunflower seed milk that supports consumers who are more than just ingredient-conscious. This plant milk is not just [dairy-free, gluten-free, nut-free and soy-free](https://www.trendhunter.com/trends/unsweetened-coconut), it's also allergen-free and sustainable. This alt milk highlights a drought-tolerant plant that requires 40% less water as compared to almond milk, according to the company. The brand's sunflower seed milk is ready to be enjoyed in three varieties: unsweetened, original and chocolate. Increasingly, environmentally minded consumers want to put their money behind food and beverage brands that offer products with ingredients that help to support specific issues like water conservation. As the climate crisis worsens, products made with drought-friendly ingredients remind consumers of the impacts of their actions, big and small. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 81% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Allergen-free Alt Milks:** A growing movement for dairy-free, gluten-free, nut-free and soy-free alternatives to milk that are also sustainable and drought-resistant spurs demand for more allergen-free alt milk options. - **Drought-resistant Plant-based Alternatives:** The search for sustainable plant-based milk alternatives encourages the development of plant-based ingredients that thrive in drought conditions. - **Environmental Consciousness in Food Products:** Increasing consumer demand for environmentally sustainable products creates a market for food and beverage companies to create products that use drought-friendly and other sustainable ingredients. ### Where This Applies - **Food Manufacturing:** Food manufacturers have the opportunity to innovate by creating new plant-based milk alternatives that are allergen-free, sustainable, and emphasize the use of drought-resistant ingredients. - **Sustainable Agriculture:** The demand for drought-tolerant ingredients for food and beverage products can create opportunities for sustainable agriculture companies to develop and expand crops that can thrive in water-scarce environments. - **Natural and Organic Grocery:** Natural and organic grocery stores can cater to consumers' needs by stocking plant-based milk alternatives that meet the requirements of being allergen-free, sustainable, and made with drought-resistant ingredients. ## Related on Trend Hunter - [Watermelon Seed Milks](https://www.trendhunter.com/trends/milkish-watermelon-seedmilk.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Low-Ingredient Unsweetened Alt Milks](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened.md) - [Yeast-Derived Milk Alternatives](https://www.trendhunter.com/trends/asahi-like-milk.md) - [Allergen-Free Seed Butters](https://www.trendhunter.com/trends/sowleil.md) - [Certified Free-From Alt Milks](https://www.trendhunter.com/trends/califia-simple-organic.md) - [Minimal Ingredient Alt Milks](https://www.trendhunter.com/trends/califia-farms-simple-organic.md) - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md)