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# Tranquil Sunflower Hotels
Interflora Created a Staycation Within the North Yorkshire Countryside

By Laura McQuarrie | Published 2021-08-28 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/sunflower-hotel
References: [famouscampaigns](https://www.famouscampaigns.com/2021/08/interflora-blossoms-with-worlds-first-sunflower-hotel/?utm_source=feedly&utm_medium=rss&utm_campaign=interflora-blossoms-with-worlds-first-sunflower-hotel) & [interflora](https://www.interflora.co.uk/content/staycation)

This year, people are enjoying holidays that are closer to home and luxury holiday hideaway business Kip & Nook teamed up with flower delivery brand Interflora to introduce the world's first sunflower hotel. Nestled in the North Yorkshire countryside, the serene getaway lets staycationers enjoy a log-burning cabin, a flower-infused hot tub, an eco-friendly kitchen, a waterfall shower and a king-size bed.

While the destination is perfect for those who are looking for a slice of peace and calm, there's also plenty to do at the sunflower hotel thanks to floristry workshops and artisan florist masterclasses with take-home treasures. Flower lovers or those in need of a tranquil getaway are invited to enter the competition on social media for their chance to win their stay.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 36% | Activity: 20% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What's Driving This Trend

- **Staycation Trend:** The rise of staycations is creating an opportunity for businesses to create unique and luxurious staycation experiences within local areas.
- **Collaborative Marketing:** Collaborations between different industries such as hotels and flower delivery services can create unique and captivating experiences for consumers and marketing opportunities for the brands involved.
- **Eco-friendly Luxury:** The trend towards luxury experiences that are also eco-friendly provides an opportunity for businesses to provide unique and sustainable offerings to consumers.

### Who This Affects Most

- **Hospitality Industry:** The hospitality industry can take advantage of the staycation trend by creating unique and luxurious experiences for staycationers within local areas.
- **Flower Delivery Industry:** The flower delivery industry can expand their offerings by partnering with other industries, such as the hospitality industry, to create unique and captivating experiences for consumers.
- **Sustainable Tourism Industry:** The trend towards eco-friendly luxury experiences creates an opportunity for the sustainable tourism industry to provide unique and sustainable offerings to consumers looking for luxury experiences with a focus on sustainability.

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