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# Botanical Citrus Cocktails
SunDaze Offers Citrusy Cocktails for Occasions Beyond Brunch

By Laura McQuarrie | Published 2021-06-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sundaze
References: [brewbound](https://www.brewbound.com/news/sundaze-to-launch-in-socal-with-a-goal-of-taking-citrus-cocktail-occasions-beyond-brunch) & [drinksundaze](https://drinksundaze.com/)

SunDaze blends Valencia orange juice, rosemary and peppery ginger and combines these juicy and aromatic ingredients into [conveniently packaged cans](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes). The better-for-you alcoholic refreshments take inspiration from [classic mimosas](https://www.trendhunter.com/trends/readytodrink-mimosas) yet SunDaze is passionate that its "[Botanical Citrus Cocktail](https://www.trendhunter.com/trends/fentimans-botanically-brewed) won’t be boxed into brunch."

Beyond being a full-flavor refreshment that's vegan and gluten-free, SunDaze provides 100% of the daily dose of Vitamin C, antioxidants and probiotics, all without added sugars. Available in unique flavors like Original Citrus, Botanical Citrus and Spicy Citrus, SunDaze is a refreshing social drink that is easy to take on the go.

The product packaging includes twists of orange peel, bright balls of sun and poolside reflections, aligning its image with the hot days of summer.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 27% | Activity: 37% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Better-for-you Alcohol:** SunDaze's Botanical Citrus Cocktails offer a healthier alternative to traditional alcoholic beverages.
- **Convenient Packaging:** SunDaze's pre-packaged canned cocktails provide an easy and portable option for on-the-go drinking.
- **Multi-occasion Beverages:** SunDaze's Botanical Citrus Cocktails can be enjoyed beyond just brunch, opening up opportunities for a wider market.

### Industries Being Reshaped

- **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the trend towards healthier drinking with alternatives like SunDaze's Botanical Citrus Cocktails.
- **Packaging:** Companies in the packaging industry can innovate by designing new, convenient and eco-friendly packaging solutions for pre-packaged cocktails like SunDaze's Botanical Citrus Cocktails.
- **Wellness:** The wellness industry can expand their product offerings to include functional beverages like SunDaze's Botanical Citrus Cocktails, which provide added health benefits through vitamins and antioxidants.

## Related on Trend Hunter

- [Ready-to-Drink Canned Mimosas](https://www.trendhunter.com/trends/suntide-mimosas.md)
- [Tangy Orange Hard Seltzers](https://www.trendhunter.com/trends/sunnyd-vodka-seltzer.md)
- [Functional Spiritual Spritz](https://www.trendhunter.com/trends/dayse-grapefruit-functional-spritz.md)
- [All-Natural RTD Mimosas](https://www.trendhunter.com/trends/suntide.md)
- [Vitamin-Rich Mixers](https://www.trendhunter.com/trends/flavored-mixers.md)
- [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md)
- [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md)
- [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md)
- [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md)