# Sunday-Focused QSR Value Deals Sundays by KFC Bring Value and Indulgence to Consumers By Kalin Ned | Published 2026-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sundays-by-kfc References: [source86](https://source86.com/kfc-sunday-digital-deals/)  [KFC](https://www.trendhunter.com/trends/Weekday-value-dining) has introduced a recurring promotional initiative called 'Sundays by KFC.' This nationwide program offers weekly, digitally accessible deals on the last day of the week. On Sunday, January 18th, the QSR chain boasts $5 off a Six-Piece Taste of KFC Deal, while on January 25th, consumers can take advantage of the $15 12-Piece Chicken Bucket. For February 1st, the company delivers a $30 Eight-Piece Chicken + Eight Tenders Feast, and on February 8th, individuals can enjoy [20 wings for $20](https://www.trendhunter.com/trends/20-chicken-wings), plus four dip cups. The 'Sundays by KFC' marketing strategy is positioned as a response to contemporary social trends like the 'Sunday Scaries.' The QSR brand, however, seeks to reframe the day as a scheduled occasion for comfort and value through rotating discounts on various meal combinations — from individual options to [large shareable buckets](https://www.trendhunter.com/trends/kfc-10-tenders-bucket). Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 62% | Activity: 74% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Digital-first Value Promotions:** KFC's 'Sundays by KFC' initiative highlights the growing trend of providing digital-exclusive deals, pushing fast-food chains to prioritize online engagement for customer loyalty. - **Event-centric Marketing:** By focusing on Sundays and addressing the 'Sunday Scaries,' companies are leveraging specific days for targeted marketing campaigns designed to enhance consumer appeal and redefine cultural norms. - **Customizable QSR Meal Deals:** The rotating, value-driven meal deals from KFC demonstrate an evolving trend in quick-service restaurants towards offering flexible and budget-friendly dining options tailored to diverse customer needs. ### Who This Affects Most - **Quick-service Restaurants:** The QSR industry is progressively adopting targeted promotional days like KFC's Sunday deals to boost foot traffic and online sales during typically slow periods. - **Digital Marketing:** Innovative marketing strategies, such as exclusive digital deals, are transforming the digital marketing industry, prompting brands to craft more personalized and timely offers. - **Food Delivery Services:** As restaurants like KFC focus on digital-first promotions, the food delivery sector is presented with opportunities to enhance integrated services that accommodate these exclusive offers. ## Related on Trend Hunter - [Multi-Person Meal Bundles](https://www.trendhunter.com/trends/family-feasts.md) - [Chicken-Packed QSR Bowls](https://www.trendhunter.com/trends/kfc-5-bowls.md) - [Chef-Approved QSR Chicken Bowls](https://www.trendhunter.com/trends/the-kfc-5-bowls.md) - [Familial Comfort Food Meals](https://www.trendhunter.com/trends/double-mash-meal.md) - [Sides-Only QSR Snack Deals](https://www.trendhunter.com/trends/kfc-snack-deal.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Auto Race-Inspired QSR Meals](https://www.trendhunter.com/trends/fill-ups-meal-deal.md) - [Couple-Friendly Fried Chicken Deals](https://www.trendhunter.com/trends/chicken-sandwich-deal.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md)